The most comprehensive

Full itinerary

7 modules to structure, automate, and manage your B2B lead generation from start to finish, with support from the ReCom teams.

What's included

Comprehensive support

€8,100 ( excluding tax)

In-person training at your location

1 200 EUR

Training on file creation

900 EUR

On-site training

1 200 EUR

Pilot Training / Reporting

1 200 EUR

Automation Training

1 200 EUR

Post-training support

1 200 EUR

Challenge Day (File Audit)

1 200 EUR

A structured and 100% personalized program.

We only do custom work.

Seven add-on modules, theory , coaching, on-site immersion, reporting… We cover every aspect of lead generation.

July 1

A day of training at your location

The basics of prospecting.

In the morning

  • You don’t go into battle without ammunition. Together, we’ll define your value proposition so it makes an impact from the very first seconds. We’ll get past the receptionist’s barriers, learn how to handle objections, and secure a meeting without stumbling over our words.

In the afternoon

  • Let's get down to business. Intensive role-playing exercises (“Ping-Pong”) and immediate debriefings to iron out verbal tics and improve responsiveness.

July 2

Training on how to organize your files

The right message for the right prospects.

Qualified files

  • We’ll teach you how to create your own qualified leads based on objective, subjective, or intent-based criteria. You’ll no longer be reaching out to prospects who retired 19 years ago.

Trends & Tips

  • You benefit from our ongoing monitoring of lead generation tools and methods. We’ll share our tips for identifying decision-makers at the right time.

July 3

Training on Automated Workflows

Automate your campaigns to adopt a multichannel approach.

Copywriting Help

  • Drafting and refining your copy to create impactful, personalized messages designed to drive conversions.

Configuring mailings

  • Complete setup: domains, DKIM, SPF, and warmup to ensure deliverability and protect your reputation.

Lead scoring

  • Implementing an effective scoring strategy to prioritize the right signals and focus sales efforts where they yield the best results.

July 4

Intensive training at our offices in Lyon

Two days at our office with our top business development team.

Learn about best practices

  • You’ll be working alongside our top business development reps in the same office so you can learn from their sales pitch, how they handle objections, and their approach to scheduling appointments.

Real-time support

  • Our trainer will also be available in the office to help you succeed. You should leave with some advice and several appointments scheduled.

July 5

File Validation

One of our senior business development representatives will spend a day prospecting your contact list to refine and optimize your outreach efforts.

A Day in the Life of a Senior

  • We provide you with a detailed analysis of your market so that you can refine your strategy, optimize your actions, and further segment your audience if necessary.

Tangible results

  • We provide you with qualified leads and an on-the-ground perspective of your offering.

06 /07

Remote post-training support

Training is pointless if it ends at 6 p.m. We’ll be there to support you for several weeks.

In the morning

  • Starting the day off right: Do I still have my pitch down? What about the objections? Which leads should I call today?

In the evening

  • At the end of the day: we review the day’s calls, refine the pitch, and receive practical advice to help us continue to improve.

July 7 - Final

Training in Reporting and Precision Management

A clear understanding of the business to make decisions based on data, not on gut feelings.

Automated dashboard

  • Tracking key KPIs: call volume, decision-maker reach rate, and conversion rates.

Segment analysis

  • Performance data broken down by industry and company size. You can instantly identify the markets that respond best to your offering.

List of Contacts

  • Detailed analysis of personas: who opens your emails, who clicks, who accepts the appointment. We identify the most responsive roles so you can focus your efforts where they’ll pay off.

Smooth handling

  • No more need to “play police.” You have a clear picture of your teams’ activity and the quality of the pipeline, allowing you to make adjustments in real time.

Move from theory to a targeted outreach strategy that generates qualified leads

This comprehensive 7-module course will help you structure, automate, and manage your B2B lead generation from start to finish.

You’ll walk away with a fully functional system, tools you can start using right away, and an action plan tailored to your growth goals.

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* A detailed program, which can be tailored to your needs, will be provided to you prior to registration. It will include the exact titles of the modules, the learning objectives, the duration, the teaching and assessment methods, as well as all the information necessary to fully understand the content of the training program. The cost of the training will also be provided to you when a quote and/or training agreement is issued. Please contact us

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