Outsourced SDR BDR agency: we fill the pipeline, you focus on closing deals
Our senior SDRs and BDRs prospect for you by phone, email, and LinkedIn: 1 to 2 qualified appointments per day.
Outsourcing SDR and BDR: our 4-step method
Our SDRs and BDRs have conducted several hundred B2B prospecting campaigns across more than 30 industries. The first qualified appointments are scheduled within the first few weeks of the campaign.
Framing: targets, prospecting channels, and database construction
If you have a prospecting file, we enrich it with our proprietary tools (callbot, LinkedIn scraping, etc.). Otherwise, we audit your sales cycle, your personas, and your priority verticals to build a prospecting file.
At this stage, we recommend the prospecting channels best suited to your market: telephone prospecting, digital prospecting (LinkedIn and emailing), or multi-channel campaigns.
Designing scripts and prospecting sequences
Depending on the channels selected, we write your phone scripts, email sequences, and social selling scripts. To identify the right wording and the best sequences, we draw on the winning practices identified in hundreds of B2B prospecting campaigns conducted by our SDRs and BDRs.
The scripts and sequences are then modified based on feedback gathered in the field throughout the campaign by your outsourced sales representatives.
Campaign execution by your dedicated SDRs and BDRs
Depending on the scope of the assignment, one or more SDRs and BDRs will prospect on your behalf. They are familiar with your offering, convey your message, and adjust their approach in real time based on the prospects' reactions. Each exchange is qualified: budget, project deadline, decision-making level, and contacts involved.
Qualified appointments are directly integrated into your calendar. Your hot leads are ready to be converted.
Reporting and continuous optimization
You maintain 360° visibility over the actions carried out by your outsourced SDRs and BDRs: calls made, emails sent, LinkedIn messages delivered, response rates, appointments made, and objections raised. What works is amplified, and what underperforms is corrected or abandoned.
Objective: quickly achieve optimal settings to generate qualified appointments at an ultra-competitive cost per lead.
Our results as an outsourced SDR and BDR agency
More than 250 companies entrust us with their business development missions every year, from SMEs to large accounts. The average duration of a collaboration with ReCom exceeds 7 months: our clients renew because the pipeline fills up with a very competitive cost per appointment.
In campaigns where we were able to compare our performance with that of our clients' internal sales representatives, our SDRs and BDRs achieved an average conversion rate that was 30% higher.
Our SDR and BDR campaigns generate an average of 1 to 2 qualified appointments per day from the very first weeks. Some of our telephone prospecting campaigns achieve a conversion rate more than four times higher than the market benchmark (see our customer case studies on the right).
123 qualified appointments
50 positive contacts
309 reasoned calls
29 months of multichannel prospecting
Sqorus is an HR digital transformation consulting firm that wants to present its AI use cases (recruitment, HRIS) to HR directors and managers at large corporations. Our outsourced SDR and BDR agency is therefore rolling out a multi-channel campaign (email, LinkedIn, and phone) that integrates inbound leads provided by the client to prioritize contacts.
305 qualified appointments
249 positive contacts
796 substantiated contacts
14 months of multichannel prospecting
JANUS Engineering is a CAD/CAM/PLM (Siemens NX) solutions integrator. This client is looking to expand its sales team to serve manufacturers in the aerospace, automotive, plastics, and metalworking industries. Our agency is deploying a 360° SDR/BDR mission with customer database enrichment, LinkedIn Sales Automation, micro-emailing, and telephone prospecting.
119 qualified appointments
168 positive contacts
463 substantiated contacts
11 months of multichannel prospecting
As a specialist in industrial project simulation, Tech-AM wants to set up an outsourced sales center to target CEOs, CTOs, and purchasing managers. Our SDRs and BDRs run a multi-channel campaign two days a week in the manufacturing, energy, electronics, and retail sectors.
SDR and BDR: hire or outsource?
Recruiting a team of SDRs or BDRs on permanent contracts is a gamble, as the market is tight: 200,000 sales positions remain vacant in France (Michael Page), which drives salaries up and reduces the pool of good candidates. Profiles with experience in B2B prospecting are therefore rare and highly sought after.
As a result, many companies recruit junior profiles, who then have to work hard to develop their skills. And in 36% of cases, sales representatives leave their jobs before the end of their first year (Uptoo). This means starting from scratch again.
In total, an internal SDR or BDR costs between €70,000 and €100,000 per year (employer cost), not including tools, management time, and turnover. The cost of a failed recruitment can reach €200,000 (including replacement).
By outsourcing your SDR and BDR functions to ReCom, you gain immediate access to senior sales representatives, cutting-edge tools, and a prospecting method honed over hundreds of B2B campaigns... starting at €1,690 per month.
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6 reasons to choose ReCom as your outsourced SDR and BDR agency
When a ReCom sales representative sends you a message or picks up the phone to call you, they draw on the collective intelligence of our sales prospecting agency, accumulated over several thousand prospecting campaigns, covering more than 30 sectors of activity and tens of thousands of objections handled and documented.
There are dozens of sales outsourcing agencies out there. Here's why our clients trust us:
- Over 70 client cases documented by our teams across more than 30 industries: marketing agencies, HR firms, digital services companies, manufacturers, SaaS providers, etc.
- Experienced SDRs and BDRs equipped with the best tools to fill your sales pipeline.
- A prospecting method honed over hundreds of B2B campaigns. You benefit from commercial expertise that is unique in France.
- Rigorous reporting: you know exactly what is being done on your behalf.
- Expertise in over 30 sectors: marketing agencies, HR firms, digital services companies, manufacturers, SaaS providers, etc.
- A sales team based in Lyon, France, who speak to your prospects from France.
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Over 70 client cases
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Experienced SDRs and BDRs equipped with the best tools
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A prospecting method honed over hundreds of B2B campaigns
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Rigorous reporting
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Expertise in over 30 sectors of activity
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A sales team based in France
Our SDR and BDR outsourcing services
Digital, telephone, or multichannel prospecting? The choice depends on the accessibility of your targets and the structure of your sales cycle. For example:
In the service sector, decision-makers may be receptive to email and LinkedIn sequences.
In industry, they are generally less active on social media and more easily reached by phone.
High-ticket offers (IT integration, industrial equipment, transformation consulting, etc.) require face-to-face discussions to present the sales pitch and address objections.
Not sure? Our experts analyze your personas, sales cycle, and priority verticals to recommend the most suitable sales mix for you.
Digital
OPERATIONAL
PREMIUM MULTICHANNEL
Train your SDRs and BDRs in B2B sales prospecting
Do you already have internal sales representatives, but they struggle to generate qualified appointments? Would you like to recruit SDRs and/or BDRs, but don't have the time to train them?
Our experts share with your sales representatives the skills that make our SDRs and BDRs so effective: building enriched files, writing cold email and LinkedIn sequences, cold calling techniques, qualifying leads according to their maturity (scoring), handling the most common objections in your market, reporting, and more.
What is the difference between an SDR and a BDR?
The SDR (Sales Development Representative) qualifies incoming leads generated by marketing (demo requests, content downloads, webinar registrations, etc.). They verify that the lead meets your criteria (company size, industry, budget, project deadline, etc.) and forward it to your sales representatives if it is qualified.
The BDR (Business Development Representative) has more of a hunter profile: they prospect for accounts that don't yet know you via cold calls, email, or LinkedIn. They identify decision-makers, strike up conversations, and secure qualified appointments to close deals.
At ReCom, specialists in sales prospecting, we offer experienced SDRs and BDRs to suit your needs: handling your inbound leads or outbound prospecting on cold accounts.
How long before you receive the first qualified appointments?
The preparation phase (scoping, file creation, script and sequence writing, validation with your teams) takes 2 to 4 weeks depending on the complexity of your market. As soon as prospecting activities begin, our SDRs and BDRs generate an average of 1 to 2 qualified appointments per day. The first appointments will therefore appear in your calendar within the first few weeks of the assignment.
Can your SDRs and BDRs work in our CRM?
Yes. Our SDRs and BDRs can prospect directly in your CRM (HubSpot, Salesforce, Pipedrive, etc.) or in our tools, depending on your preference.
In both cases, each appointment made is documented with key information: contact name, position, company, direct contact details, context of the exchange, objections raised, and next steps. At the end of the assignment or at the frequency of your choice, we will provide you with the complete, enriched file.
What indicators do you monitor to manage an SDR/BDR mission?
We monitor several KPIs on a daily basis, depending on the type of sales prospecting mission:
- Number of calls made and answer rate
- Number of emails sent, open rate, and response rate
- Number of LinkedIn messages delivered and acceptance rate
- Number of qualified contacts (decision-makers who listened to the pitch)
- Number of positive contacts (interest expressed)
- Number of qualified appointments made
- Recurring objections raised...
You receive this data every day in a detailed report. Every week, we analyze the results with you to adjust the targeting, messages, and frequency of follow-ups.
How does the appointment scheduling process work with our sales team?
Each qualified appointment is added directly to your sales representatives' calendars. Before the appointment, your closer receives a background sheet containing the contact's details, job title, issues raised, objections raised during the discussion, the urgency of the project, and any other contacts who may need to be involved.
Your sales representatives arrive at appointments with all the information they need to close the deal.