Lead generation agency: qualified leads in your CRM
Let us fuel your sales pipeline. Focus on selling.
B2B lead generation: our 4-step method
Email marketing, social selling, telephone prospecting... depending on your targets and your sales cycle, we activate the right channels to generate qualified leads. Each LeadGen campaign follows a process that has been refined over hundreds of B2B assignments.
B2B targeting and segmentation: identifying the right prospects
Our business developers start with your ideal customer profile (ICP) and your targeting criteria if you have already done this work (and are satisfied with it). If not, we analyze your offering, your sales cycle, and your customer portfolio to define or refine your targeting criteria.
This framing process takes 1 to 2 weeks, depending on the complexity of your market.
Choosing channels and building lead generation campaigns
Can you reach your targets by phone? Are they active on LinkedIn? Are they receptive to cold emails? We activate the most relevant channels for your target audience: email marketing, social selling, telephone prospecting, multi-channel LeadGen approach, etc.
If you are already conducting inbound marketing activities (SEO, content, ads), we synchronize our outbound campaigns to maximize touchpoints with your prospects.
Lead qualification and scoring
Not all generated contacts are actionable leads. Our teams filter each contact according to your qualification criteria: budget, project maturity, urgency of need, decision-making power, etc. B2B leads that do not pass these filters remain in the pipeline for later follow-up, while the others are sent to your CRM.
You only receive leads that are ready to be worked on by your sales representatives.
Lead delivery and continuous optimization
Qualified leads are sent to your CRM: contact name, job title, company, contact details, context of the exchange, etc. Every week, we analyze the results with you: volume of leads generated, conversion rate per channel, and quality as perceived by your sales representatives.
If a channel underperforms or your qualification criteria change, we adjust your LeadGen campaign.
Our results in B2B lead generation
We support more than 250 B2B companies per year in their lead acquisition and business development: marketing and communications agencies, consulting and recruitment firms, digital services companies, software publishers, manufacturers, and more.
The average duration of a marketing campaign entrusted to ReCom exceeds seven months. It must be said that we deliver ROI: at full speed, we provide an average of ten decision-maker contacts for one to two qualified appointments per day.
Our conversion rates on B2B campaigns are 30% higher than the results achieved by internal sales teams.
1,459 connection requests
414 applications accepted
60 qualified appointments
This firm specializing in business transfers and company sales was looking to expand its portfolio of clients. We launched a social selling campaign on LinkedIn targeting SME executives in the process of selling or acquiring a business. The result: 362 accepted connections and eight qualified meetings with potential sellers or buyers.
1168 connection requests
362 requests accepted
8 qualified appointments
Kairos is a network of part-time executives. Its need: to feed its members' LinkedIn profiles with qualified contacts matching their target audience. Our B2B lead generation agency therefore deployed a B2B social selling strategy for each team member with targeting, personalized connection requests, and message sequences.
200 positive contacts
90 qualified appointments in 36 days
Microsoft was looking to identify companies ready to migrate to Microsoft 365. Our lead generation agency combined emailing, LinkedIn, and telephone prospecting in a 36-day LeadGen campaign. The result: 90 qualified appointments scheduled in the Microsoft sales team's calendar, an average of 2.5 appointments per day.
B2B lead generation: hire or outsource?
To generate qualified leads, should you hire an SDR/business developer or entrust this task to an agency specializing in LeadGen?
In general, the hybrid approach yields the best results, as teams challenge each other. However, the current economic climate favors outsourcing:
- A junior SDR costs between $30K and $50K per year in total compensation.
- Also factor in payroll costs (25 to 30%), tools (CRM, Sales Navigator, emailing, telephony, etc.), recruitment costs, training, and time management.
- The job market is tight: there is a shortage of more than 200,000 sales representatives in France (Michael Page).
- 36% of salespeople leave their jobs before the end of theirfirst year (Uptoo).
The cost of a failed sales recruitment is estimated at between €150,000 and €200,000 (Call of Success).
By outsourcing your lead generation to ReCom, you entrust your business development to experts starting at $1,690 per month.
6 reasons to choose ReCom as your LeadGen agency
ReCom is first and foremost a B2B sales prospecting agency. Business development is in our DNA: qualifying targets, building sales pitches, handling objections, and setting up appointments. This hands-on expertise is reflected in our approach to lead generation.
There are dozens of lead generation agencies out there. Here's why our clients choose us!
1
Conversion rates up to 30% higher than those achieved by internal sales teams
2
A team dedicated to your campaign
3
Transparent reporting: leads generated, conversion rates by channel, and qualitative feedback
4
A 100% French team, based in Lyon
5
Commercial expertise in over 30 sectors of activity
6
No commitment (depending on the prospecting offer chosen)
Our outsourced B2B business development services
We offer three packages to fuel your sales pipeline with qualified leads, with different channels and different levels of support.
Are you unsure whether to choose digital prospecting, telemarketing, or a multi-channel approach? We can recommend the right sales mix for your specific market.
Digital
OPERATIONAL
PREMIUM MULTICHANNEL
Train your teams in B2B lead generation
Do you already have SDRs, but they are struggling to generate qualified leads? Are they lacking the right methods, files, and/or tools? Do you want to structure your acquisition system without outsourcing everything?
Our experts train your teams and provide them with insights gained from hundreds of lead generation campaigns.
FAQ: our answers to your questions about outsourced lead generation
Can the LeadGen campaign be adjusted along the way?
Yes. If your priorities change, for example with a new product to promote, an upcoming trade show, or a segment of prospects to prioritize, we can reorient the LeadGen campaign by modifying the targeting, approach sequences, and/or channels activated. Weekly meetings are also used to analyze conversion rates by channel and refine lead scoring.
Can you target highly specialized sectors or functions?
Yes. We have conducted LeadGen campaigns in over 30 sectors: industry, software, consulting, recruitment, B2B services, etc. If your ICP is particularly niche (rare decision-making role, cutting-edge market, restricted geographical area), we adapt the prospecting file, volumes, and channels. The initial scoping allows us to validate the potential of leads and calibrate conversion expectations.
Do you need to provide a prospect file to launch a LeadGen campaign?
No. If you already have a file, we start from there and enrich it as the campaign progresses. If you don't have one, we build it based on your targeting criteria (sector, company size, decision-maker roles, geographic area). In both scenarios, the file is returned to you at the end of the assignment.
Can you integrate the leads into our CRM?
Yes. Our teams can work directly in your CRM (HubSpot, Salesforce, Pipedrive, etc.) or in our tools, depending on your preference. In both cases, each lead generated comes with key information: contact name, job title, company, contact details, and context of the exchange. At the end of the campaign (or at the frequency of your choice), we will send you the complete file.
How do you measure the quality of the leads generated?
Each lead is qualified according to the criteria defined in the scope: contact position, company size, identified budget, project maturity, and urgency of need. Every week, we analyze the feedback from your sales representatives together to adjust the scoring if necessary.
What is the cost of a lead?
The cost per lead depends on the channel activated, the difficulty of accessing your target audience, and the expected level of qualification. We provide you with an estimate of the expected volume of leads before the launch of each campaign so that you can project your acquisition cost.
How long before you receive the first qualified leads?
The scoping phase (defining targets, building the prospect list, validating messages) takes 1 to 2 weeks depending on the complexity of your market. At full speed, our B2B lead generation campaigns produce an average of 10 qualified decision-maker contacts per day.