Outsourced B2B sales prospecting:
How does it work?

The success of a commercial prospecting campaign requires certain preparatory steps to be followed. At ReCom, we accompany you right from the thinking phase.

Our method for you
generate qualified leads

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We position together all the elements of your campaign

We prepare all the necessary tools

You validate all the elements

You follow the campaign from day to day

You exchange with the project manager and the salesperson in charge of your campaign during a full briefing to define the segmentation of your market, your targets, your competitors, etc.

We configure the different tools that will be used during the deployment of your campaign according to the elements gathered during the briefing and we write all the arguments and catchphrases.

We send you all the elements that make up your campaign for validation. You are free to modify them if necessary: prospecting file, oral arguments, catchphrases and reminders, etc.

At the end of each day of prospecting, your dedicated sales representative sends you a report that allows you to follow the progress of your campaign and the appointment bookings.

Our specificities

With a view to permanent efficiency, we have based our prospecting method on 3 key principles: multi-channel, personalization and reporting.
Please do not hesitate to make an appointment with one of our consultants for further information.

Make an appointment
Planning a campaign

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Initial
briefing

Preparation of the campaign

Prospecting campaign

End of Campaign Report

We organize the project briefing meeting between you, the project manager and your dedicated sales person. This allows us to discuss in detail your targets, your needs and all the elements necessary for the mission.

We prepare the prospecting file, write the business scenario, set up the e-mail routing and the tools we will use. You validate all the elements.

You receive our daily prospecting reports and are informed by e-mail of the appointments that you confirm directly to prospects.

We provide you with a structured database enriched with our commercial action and tools (file, contacts, organizations, comments and tasks for action).

Delegate your BtoB prospecting, focus on sales.

Accelerate your business development by outsourcing your B2B sales prospecting!

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Our customers testify

The multi-channel approach

The multi-channel approach consists in reaching prospects through different channels in alternation: e-mail, telephone, LinkedIn. Above all, this makes it possible to increase the number of contacts. To increase the efficiency of these contacts, we constantly use :

  • sales automation tools (series of personalised, scripted, automated e-mails) to prepare for upstream contacts
  • micro-emailing tools and pre-written e-mail templates: for ultra-fast e-mail solicitations that are always nominative
  • document tracking tools to identify consultations of documents sent and to make appropriate reminders
  • website tracking tools to identify prospects with a clear interest in the site
  • LinkedIn plug-ins allowing to send organized sequences of contacts and solicitations via the LinkedIn profile messaging system.

Personalization

The personalization of messages (oral and written) is essential to capture the attention of prospects and increase the quality of exchanges. To do this, we use a wide variety of information about the targeted prospect: sector of activity, function, geographical area, recent event, etc.

Rigorous reporting

We carry out daily a complete automated reporting for each client in order to keep them informed of the evolution of the campaign: opening rate, number of calls, number of contacts argued, reminders, appointments, etc. This allows us to develop our support according to the feedback, with the aim of achieving maximum results. On request, the dedicated sales representative can also provide qualitative feedback.

Frequently Asked Questions

Do we have to provide a prospect file?
Can contacts be redirected during the campaign to specific events?
Can I have the file processed at the end of the campaign?
Is it mandatory to use all digital tools for each campaign?
What is the timing of a marketing campaign?
How long is the commitment period? Can you stop a campaign in progress?
Can I meet the sales rep in charge of my campaign?
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