You exchange with the project manager and the salesperson in charge of your campaign during a full briefing to define the segmentation of your market, your targets, your competitors, etc.
We configure the different tools that will be used during the deployment of your campaign according to the elements gathered during the briefing and we write all the arguments and catchphrases.
We send you all the elements that make up your campaign for validation. You are free to modify them if necessary: prospecting file, oral arguments, catchphrases and reminders, etc.
At the end of each day of prospecting, your dedicated sales representative sends you a report that allows you to follow the progress of your campaign and the appointment bookings.
With a view to permanent efficiency, we have based our prospecting method on 3 key principles: multi-channel, personalization and reporting.
Please do not hesitate to make an appointment with one of our consultants for further information.
The multi-channel approach significantly increases the amount of contact with prospects.
The personalization of messages increases the interest of prospects and the quality of exchanges.
Regular reporting allows us to manage and develop campaigns according to the feedback and results obtained.
We organize the project briefing meeting between you, the project manager and your dedicated sales person. This allows us to discuss in detail your targets, your needs and all the elements necessary for the mission.
We prepare the prospecting file, write the business scenario, set up the e-mail routing and the tools we will use. You validate all the elements.
You receive our daily prospecting reports and are informed by e-mail of the appointments that you confirm directly to prospects.
We provide you with a structured database enriched with our commercial action and tools (file, contacts, organizations, comments and tasks for action).
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The multichannel approach involves reaching out to prospects through different channels on a rotating basis: cold calling, email, and LinkedIn. Above all, this helps increase the number of contacts. To maximize the effectiveness of these outreach efforts, we consistently use:
- sales automation tools (a series of personalized, scripted, automated emails) to prepare outreach efforts in advance
- micro-emailing tools and pre-written email templates: for sending ultra-fast, always personalized email solicitations
- document tracking tools to identify when sent documents have been viewed and to send timely reminders
- LinkedIn plug-ins that allow us to send organized and tracked sequences of outreach and solicitations via LinkedIn profile messaging.
The personalization of messages (oral and written) is essential to capture the attention of prospects and increase the quality of exchanges. To do this, we use a wide variety of information about the targeted prospect: sector of activity, function, geographical area, recent event, etc.
We generate comprehensive automated reports for each client on a daily basis to keep them informed of the campaign’s progress: open rates, number of calls, qualified leads, follow-ups, appointments, etc.
This allows us to tailor our support based on the feedback we receive, with the goal of achieving the best possible results. Upon request, the dedicated sales representative can also provide qualitative feedback.
Our Business Developers are never on their own.
Our Performance team provides them with ongoing coaching to ensure they maintain high standards, so that every message is delivered with the best possible sales expertise.
Outsourced B2B sales prospecting:
How does it work?
The success of a commercial prospecting campaign requires certain preparatory steps to be followed. At ReCom, we accompany you right from the thinking phase.