The success of a commercial prospecting campaign requires certain preparatory steps to be followed. At ReCom, we accompany you right from the thinking phase.
You exchange with the project manager and the salesperson in charge of your campaign during a full briefing to define the segmentation of your market, your targets, your competitors, etc.
We configure the different tools that will be used during the deployment of your campaign according to the elements gathered during the briefing and we write all the arguments and catchphrases.
We send you all the elements that make up your campaign for validation. You are free to modify them if necessary: prospecting file, oral arguments, catchphrases and reminders, etc.
At the end of each day of prospecting, your dedicated sales representative sends you a report that allows you to follow the progress of your campaign and the appointment bookings.
With a view to permanent efficiency, we have based our prospecting method on 3 strong axes: multi-channel, personalisation and reporting. Do not hesitate to make an appointment with our consultants for more information.
The multi-channel approach significantly increases the amount of contact with prospects.
The personalization of messages increases the interest of prospects and the quality of exchanges.
Regular reporting allows us to manage and develop campaigns according to the feedback and results obtained.
You can contact your dedicated sales representative whenever you wish to discuss the qualitative aspects of the campaign. You can also receive statistics and the complete qualified file (prospects, contact details, comments, reminders, tasks, etc.) on request.
At ReCom, we rigorously follow up on all the campaigns we run. Every day, we carry out a complete automated report that we send you at the end of each day of prospecting: opening rate, number of calls, number of contacts made, contacts put in touch, appointments, etc.
We also evaluate the general progress of the campaign: KPIs, status of the file to be processed, reachability rate, etc.
All this information allows us to make the campaign evolve according to the feedback in order to improve the results as much as possible.
We organize the project briefing meeting between you, the project manager and your dedicated sales person. This allows us to discuss in detail your targets, your needs and all the elements necessary for the mission.
We prepare the prospecting file, write the business scenario, set up the e-mail routing and the tools we will use. You validate all the elements.
You receive our daily prospecting reports and are informed by e-mail of the appointments that you confirm directly to prospects.
We provide you with a structured database enriched with our commercial action and tools (file, contacts, organizations, comments and tasks for action).
We needed reinforcements to speed up our prospecting, and of course there was no question of collaborating with people who were not involved. Based on the elements transmitted, ReCom was able to set up an effective appointment scheduling campaign: quality and quantity are present, very clear reporting and regular exchanges. In short, they are on top!
After an initial initial phase 2 years ago, RECOM is now accompanying us in the long term on the commercial development of Sigilium. Objective: to make the solution known on different market segments, to identify prospects and to make appointments. The results are good, we have appointments made every week with companies who sign quite often afterwards. The multiplicity of channels considered and the commercial approaches imagined together allow these good results.
At the end of the year, sales representatives do not always have time to follow up on quotes sent to prospects. ReCom offered to do it and we worked together on a list of reminders to be done. The operation was a double success: + €70,000 in validated quotes following calls from sales representatives who had been relieved of this mission in order to be able to respond to all requests with great reactivity!
Due to health constraints this year most of our trade shows were cancelled, which led us to redefine our strategy. To avoid a lack of leads, we called on ReCom, which seemed to be the reference in multi-channel prospecting. Hugo and Vincent, our Business Developers assigned by ReCom, were able to add to our prospecting portfolio by taking numerous appointments for our team. A regular and quality follow-up was also set up by Precillia, our Project Manager, to monitor and optimise these actions. I therefore highly recommend ReCom!!
Looking for new clients, we had a list of highly qualified prospects that we didn't have time to approach live or follow up. We asked ReCom to carry out a telephone canvassing campaign on the basis of this file. Incidentally, ReCom also launched a canvassing operation on LinkedIn. The results are very encouraging and the positive response rate very high. The reactions of the prospects led us to question our positioning with regard to a category of customers. We expect to see a return on investment within a few weeks.
We were facing a very particular and very technical field "Tribology". The ReCom team was able to immerse itself quickly and efficiently in the subject. Working with ReCom allowed us to obtain several qualified appointments per week. We still continue to work together.
The multi-channel approach consists in reaching prospects through different channels in alternation: e-mail, telephone, LinkedIn. Above all, this makes it possible to increase the number of contacts. To increase the efficiency of these contacts, we constantly use :
The personalization of messages (oral and written) is essential to capture the attention of prospects and increase the quality of exchanges. To do this, we use a wide variety of information about the targeted prospect: sector of activity, function, geographical area, recent event, etc.
We carry out daily a complete automated reporting for each client in order to keep them informed of the evolution of the campaign: opening rate, number of calls, number of contacts argued, reminders, appointments, etc. This allows us to develop our support according to the feedback, with the aim of achieving maximum results. On request, the dedicated sales representative can also provide qualitative feedback.
Yes and no. You can provide us with a file of prospects that we exploit and enrich throughout the campaign, but you can also send us only your targeting criteria and we will build up a base of targeted prospects for you.
Yes, it is entirely possible to modify an ongoing campaign (targeting, argumentation, channels used, etc.) according to new elements that may change the positioning or priorities.
There's no commitment. It is possible to end the campaign at any time by giving 15 days' notice and ending the current month.
Yes, we take care of the exploitation of the files and the various sources of information during the entire campaign, and on request, we will return the complete qualified file to you, with the tasks to be carried out and scheduled reminders.
Yes, and it's even highly recommended. During the briefing to prepare the campaign and during the first few days, we advise you to exchange as much as possible with the sales representative in charge of your campaign, the collaboration will be all the more efficient.
No. We use the most relevant tools according to the elements at our disposal and the specificities of the targets and markets.
That depends. Depending on the period, the specificities of the campaign, and the reactivity of the different interlocutors, the preparation phase of a commercial campaign can last from 2 to 4 weeks. Campaigns generally start at the beginning of the month for a better readability of the planning.