You exchange with the project manager and the salesperson in charge of your campaign during a full briefing to define the segmentation of your market, your targets, your competitors, etc.
We configure the different tools that will be used during the deployment of your campaign according to the elements gathered during the briefing and we write all the arguments and catchphrases.
We send you all the elements that make up your campaign for validation. You are free to modify them if necessary: prospecting file, oral arguments, catchphrases and reminders, etc.
At the end of each day of prospecting, your dedicated sales representative sends you a report that allows you to follow the progress of your campaign and the appointment bookings.
With a view to permanent efficiency, we have based our prospecting method on 3 key principles: multi-channel, personalization and reporting.
Please do not hesitate to make an appointment with one of our consultants for further information.
The multi-channel approach significantly increases the amount of contact with prospects.
The personalization of messages increases the interest of prospects and the quality of exchanges.
Regular reporting allows us to manage and develop campaigns according to the feedback and results obtained.
We organize the project briefing meeting between you, the project manager and your dedicated sales person. This allows us to discuss in detail your targets, your needs and all the elements necessary for the mission.
We prepare the prospecting file, write the business scenario, set up the e-mail routing and the tools we will use. You validate all the elements.
You receive our daily prospecting reports and are informed by e-mail of the appointments that you confirm directly to prospects.
We provide you with a structured database enriched with our commercial action and tools (file, contacts, organizations, comments and tasks for action).
We needed reinforcements to speed up our prospecting, and of course there was no question of collaborating with people who weren't involved. Based on the information they provided, ReCom was able to set up an effective appointment-setting campaign: quality and quantity are present, reporting is very clear and exchanges are regular. In short, they're top-notch!
After an initial phase 2 years ago, RECOM is now working with us on Sigilium's long-term sales development. The aim is to raise awareness of the solution in different market segments, identify prospects and make appointments. The results are good: we have appointments booked every week with companies who go on to sign quite often. The multiplicity of channels and the sales approaches we've devised together have enabled us to achieve these good results.
At the end of the year, sales reps don't always have time to follow up on quotations sent to prospects. ReCom offered to do this, and we worked together on a list of reminders to be sent out. The operation was a double success: over €70,000 worth of quotations were validated following calls from sales staff, who were freed up from this task to respond to all requests with a high level of responsiveness!
Due to health constraints this year, most of our trade shows were cancelled, which led us to redefine our strategy. To avoid a shortage of leads, we called on ReCom, who seemed to set the standard in multi-channel prospecting. Hugo and Vincent, our Business Developers assigned by ReCom, were able to build up our prospecting portfolio by making numerous appointments for our team. Precillia, our project manager, also provided regular, high-quality follow-up and optimization of these actions. I highly recommend ReCom!
In our search for new customers, we had a list of highly qualified prospects that we didn't have the time to approach directly or to follow up. We asked ReCom to carry out a telephone prospecting campaign based on this file. In addition, ReCom also launched a prospecting campaign on LinkedIn. The results were very encouraging, with a high rate of positive responses. Prospects' reactions have prompted us to question our positioning with regard to one category of customer. We expect to see a return on investment within a few weeks.
We were dealing with a very specific and technical field, "Tribology". The ReCom team got to grips with the subject quickly and efficiently. Working with ReCom enabled us to obtain several qualified appointments per week. We continue to work together.
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The multi-channel approach consists in reaching prospects through different channels in alternation: e-mail, telephone, LinkedIn. Above all, this makes it possible to increase the number of contacts. To increase the efficiency of these contacts, we constantly use :
The personalization of messages (oral and written) is essential to capture the attention of prospects and increase the quality of exchanges. To do this, we use a wide variety of information about the targeted prospect: sector of activity, function, geographical area, recent event, etc.
We carry out daily a complete automated reporting for each client in order to keep them informed of the evolution of the campaign: opening rate, number of calls, number of contacts argued, reminders, appointments, etc. This allows us to develop our support according to the feedback, with the aim of achieving maximum results. On request, the dedicated sales representative can also provide qualitative feedback.
Outsourced B2B sales prospecting:
How does it work?
The success of a commercial prospecting campaign requires certain preparatory steps to be followed. At ReCom, we accompany you right from the thinking phase.