Social selling agency: your hot leads from LinkedIn
Every week, B2B decision-makers accept your invitations and respond to your messages. We take care of everything.
B2B social selling: our 5-step method
At ReCom, every social selling campaign follows a process that we have refined over hundreds of B2B prospecting assignments. Our teams prospect on LinkedIn (and by email) on your behalf. You receive qualified leads directly in your inbox.
Framing: targets, LinkedIn profile, and positioning
You send us your targeting criteria (positions, sectors, company size, geographical area, length of service in the position, etc.).
If you wish, we can challenge them based on our field feedback: which profiles are best suited to your sector, which roles have the highest acceptance rate, which business signals indicate an imminent need (recruitment, fundraising, growth, etc.).
Based on this framework, we create the prospecting file with the right profiles.
Preparing your LinkedIn profile
In social selling, the profile sending the invitations is just as important as the message. Before accepting a connection request, prospects almost always look at the profile to see who they are dealing with.
That's why we optimize the LinkedIn profile(s) used for the prospecting campaign (your sales representative's profile, your manager's profile, or a profile dedicated to the campaign). We measure the impact using LinkedIn's Social Selling Index (SSI).
LinkedIn profiles with a Social Selling Index (SSI) above 70 are 51% more likely to achieve their sales goals (LinkedIn).
Writing message sequences
Our social selling campaigns are based on hyper-personalized messages, which increase the response rate fivefold compared to generic sequences such as " Hello, I am contacting you because...".
We work on the prospect's context to draft all the sequences (invitation, first message after acceptance, LinkedIn follow-ups, email, etc.).
The tone, taglines, and content are inspired by the sequences that performed best in the hundreds of B2B campaigns we have run.
Execution of the social selling campaign
A dedicated Project Manager and Growth Marketer will oversee your B2B social selling campaign. They will send LinkedIn invitations, trigger message sequences, and manage follow-ups at a pace designed to maximize responses without overwhelming your targets.
Each response is qualified in real time: confirmed interest, identified need, project timing, decision-maker or non-decision-maker, etc.
Hot leads are sent to you immediately so you can schedule appointments.
Our results in B2B social selling
Our B2B social selling agency generates an average of 1 to 2 qualified appointments per day for our clients. These are decision-makers who have accepted your LinkedIn invitation, read your messages, and asked to talk with you.
In our digital prospecting campaigns, we achieve an invitation acceptance rate of between 25% and 40%, depending on the sector. Among the connections established, up to 20% of prospects respond positively to message sequences.
More than 250 companies already entrust us with their B2B sales prospecting every year. The average duration of a campaign at ReCom exceeds 7 months: our clients renew because the results are there.
1,459 connection requests
414 applications accepted
60 qualified appointments
This firm assists executives in transferring their businesses. Its target audience: potential sellers who are difficult to identify through traditional channels. We launched a B2B social selling campaign on LinkedIn to connect with SME executives who are nearing the end of their careers or considering succession planning.
Result: 31% acceptance rate and 8 qualified appointments with prospects matching the exact profile sought.
1168 connection requests
362 requests accepted
8 qualified appointments
Kairos provides SMEs with outsourced directors (CFOs, HR directors, sales directors, etc.) on a time-sharing basis. Each director in the network must develop their own client portfolio via LinkedIn.
We rolled out a customized B2B social selling campaign for several members of the network, with different targets depending on their expertise: CEOs of industrial SMEs for CFOs, HR directors of growing SMEs for HR managers, etc.
200 positive contacts
90 qualified appointments in 36 days
Microsoft is seeking to identify companies that are ready to migrate to Microsoft 365. The challenge is that these companies are not identifying themselves. They are still using on-premises solutions or competing suites, and the need for migration is not apparent from traditional indicators.
We deployed a multi-channel campaign (LinkedIn + email + phone) to gauge interest and schedule demonstration appointments.
Result: 200 positive contacts and 90 qualified appointments made, an average of 2.5 appointments per day.
B2B Social Selling: Hire or Outsource the Task?
Should you hire a sales representative dedicated to social selling, assign the task to an existing SDR, or outsource the mission to an agency specializing in prospecting?
A Growth Marketer or SDR costs, on average, $75,000/year including expenses. Add $3,000 to $6,000 for tools (Sales Navigator, automation, CRM). And even then, you still have to find the right candidate:
- Nearly 200,000 sales positions remain unfilled in France, and recruitment through an agency costs between €7,000 and €12,000.
- 36% of salespeople do not survive their first year.
- An SDR takes at least six months to reach full autonomy.
Each departure restarts the entire cycle: recruitment, onboarding, skills development, etc.
By outsourcing your B2B digital prospecting to ReCom, you pay a monthly fee starting at €1,290 and receive your qualified appointments directly in your calendar. No more worrying about recruitment, training, and management costs.
6 reasons to choose ReCom as your B2B social selling agency
Our clients outsource their B2B digital prospecting to us because they want qualified leads in their LinkedIn inbox every week, full visibility on the actions taken, and the freedom to adjust the volume according to their business priorities... all without incurring the costs of an in-house Growth Marketer.
Here's what we're putting on the table:
- Acceptance rates of 25 to 40% and an average of 1 to 2 qualified appointments per day
- A senior Project Manager and Growth Marketer dedicated to your campaign
- Detailed weekly reporting: invitations sent, connections accepted, messages delivered, response rates, qualified leads forwarded, etc.
- A 100% French team, based in Lyon
- Commercial expertise in over 30 sectors: marketing agencies, consulting and recruitment firms, digital services companies, manufacturers, software publishers, etc.
No commitment on the digital prospecting offer.
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An average of 1 to 2 qualified appointments per day
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A dedicated senior Project Manager and Growth Marketer
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Detailed weekly reporting
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A 100% French team
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Commercial expertise in over 30 sectors
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Our outsourced B2B sales prospecting services
With the Digital Prospecting offer, a dedicated Project Manager and Growth Marketer will prospect on LinkedIn and via email on your behalf. You will receive qualified leads every week in your inbox. Starting at $1,290/month, with no commitment.
You can also entrust us with your entire sales prospecting strategy: some targets are more receptive on the phone, others respond better on LinkedIn, and still others require several points of contact before agreeing to a meeting.
Not sure? Our experts analyze your sales cycle and personas to recommend the mix that will fill your pipeline.
Digital
OPERATIONAL
PREMIUM MULTICHANNEL
Train your salespeople in B2B sales prospecting
Are your salespeople's LinkedIn accounts failing to generate any leads? Are your invitations going unanswered? Are your messages failing to elicit any response from your targets? Would you like to benefit from the expertise of an agency specializing in social selling without outsourcing?
Our experts train your sales teams in our B2B digital prospecting methods: how to structure a profile that inspires confidence, how to write headlines that make people want to respond, how to follow up without being pushy, how to identify signs of interest in a LinkedIn conversation, etc.
We also build the tools they will need to generate quality leads independently: qualified prospecting files, message templates tailored to your targets, and tracking tables to manage their activity.
Is it necessary to provide a prospect file to launch a social selling campaign?
Not necessarily. You can send us an existing file: we will enrich and qualify it throughout the campaign (verifying LinkedIn profiles, adding professional email addresses, identifying the right contacts, etc.). You can also just give us your targeting criteria (job title, industry, company size, geographic area, etc.) and we will build the prospect database using Sales Navigator and our enrichment tools.
Which LinkedIn profile do you use for prospecting?
We prospect from the LinkedIn profile of one of your employees: sales representative, executive, or founder. Before accepting an invitation, prospects systematically look at the sender's profile. An account with no history, no network, and no content will arouse suspicion and cause the acceptance rate to drop. We optimize the chosen profile before launch to maximize its credibility with your targets.
Is there a risk of LinkedIn account restrictions?
Our teams comply with the thresholds imposed by the platform and calibrate the volume of messages sent based on the Social Selling Index (SSI) of the profile used. Profile optimization and message customization help maintain a high acceptance rate, which reduces the risk of restrictions.
Can prospects see that the messages are automated?
No. There is nothing to distinguish a message sent by our teams from a message written manually by your sales representative or one of your managers. This is what sets us apart from generic messages such as " Hello, I am contacting you because... " that flood LinkedIn inboxes.
Can you integrate the generated leads into our CRM?
Yes. We can synchronize qualified leads with your CRM (HubSpot, Salesforce, Pipedrive, etc.) or send them to you in the format of your choice. Each lead is accompanied by key information: contact name, job title, company, LinkedIn profile URL, and context of the exchange. At the end of the social selling campaign, we will provide you with the complete enriched file upon request.