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Structuring Your Prospecting Efforts

Lay the operational groundwork for your sales outreach with on-the-ground support: training, a qualified lead list, and hands-on experience.

View the detailed program

What's included

A solid operational foundation

€3,300 ( excluding tax)

In-person training at your location

1 200 EUR

Training on file creation

900 EUR

On-site training

1 200 EUR

3 modules to help you put theory into practice.

A solid operational foundation.

Three complementary modules: in-person training , database creation, and on-site immersion.

01 /03

A day of training at your location

The basics of prospecting.

In the morning

You don’t go into battle without ammunition. Together, we’ll define your value proposition so it makes an impact from the very first seconds. We’ll get past the receptionist’s barriers, learn how to handle objections, and secure a meeting without stumbling over our words.

In the afternoon

Let's get down to business. Intensive role-playing exercises (“Ping-Pong”) and immediate debriefings to iron out verbal tics and improve responsiveness.

02 /03

Creating Your Own Files

The right message for the right prospects.

Qualified files

We’ll show you how to create your own qualified leads based on objective, subjective, or intent-based criteria. You’ll no longer be reaching out to prospects who have been retired for 19 years.

Trends & Tips

You benefit from our ongoing monitoring of lead generation tools and methods. We’ll share our tips for identifying decision-makers at the right time.

March 3 – Final

A Look Inside Our Offices in Lyon

Two days at our office with our top business development team.

Learn about best practices

You’ll be working alongside our top business development reps in the same office so you can learn from their sales pitch, how they handle objections, and their approach to scheduling appointments.

Real-time coaching

Our coach will also be available in the office to help you succeed. You should leave with some advice and several appointments scheduled.

Lay the groundwork for a lead generation strategy that generates qualified leads

With this three-module hands-on course, you’ll learn how to structure your B2B sales outreach in a practical way: messaging, targeting, and sales approach.

You'll leave with a clear plan, actionable steps you can implement right away, and a solid foundation for building consistency.

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* A detailed program, which can be tailored to your needs, will be provided to you prior to registration. It will include the exact titles of the modules, the learning objectives, the duration, the teaching and assessment methods, as well as all the information necessary to fully understand the content of the training program. The cost of the training will also be provided to you when a quote and/or training agreement is issued. Please contact us

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