25 qualified appointments generated in 4 months with IT managers
25 qualified appointments generated in 4 months with IT managers
Objectives
The goal was to generate qualified meetings with startups and product and digital teams in order to understand their challenges in adopting AI, identify concrete use cases, and assess whether GoTo AI support could create real value.
Background
GoTo IA supports startups and growing companies in getting more value out of their existing digital tools, without replacing them.
Using artificial intelligence and gamification, GoTo IA simplifies tool usage, boosts user engagement, and sustainably improves performance and adoption.
Sector of activity
Board
Target
IT Manager, CTO, Transformation Managers
Type of campaign
Multichannel - 1 day/week
What we have implemented
A/B testing of telephone, email, and LinkedIn approaches, separately for HR and IT targets, to identify the most effective messages and channels
Capitalizing on engagement signals (openers, clickers, and prospects prequalified by the callbot) to prioritize sales actions
Optimization of the qualification rate, enabling an average of 8.8 qualified contacts per day to be achieved throughout the campaign
By clicking on "Accept", you agree to the storage of cookies on your device in order to allow you a personalized navigation and to allow us to analyze its use for marketing purposes. See our legal notice for more information.
.png)
.png)
.png)
.png)
.png)
