B2B telephone prospecting agency: qualified appointments every week!
Receive 1 to 2 qualified appointments every day directly in your calendar.
B2B telephone prospecting: our 4-step method
At ReCom, every telephone prospecting campaign follows a process that has been refined over hundreds of B2B assignments. We deliver your first qualified appointments within the first few weeks.
Framing and building the prospecting file
We audit your sales cycle, your personas, and your priority verticals. From there, we build an enriched prospecting file using our proprietary tools: qualification callbot, LinkedIn scraping, cross-sector databases. Each line contains:
- The decision-maker
- His direct phone line
- Its recent business signals (fundraising, recruitment, relocation, etc.).
The file can be integrated into your CRM or remain hosted in our tools, depending on your preference.
Designing B2B telemarketing scripts
Our teams write a telephone script tailored to your targets: proven sales pitches for each sector, responses to the 10-15 most common objections in your market, qualifying questions to filter out off-target prospects, etc.
You validate each version before launch, and the script evolves based on feedback from the field.
Execution of the telemarketing campaign
Depending on the scope of the assignment, one or more dedicated business developers will prospect on your behalf. They are fully familiar with your offering and adjust their pitch in real time. Each prospect is scored based on subtle cues picked up during conversations: budget mentioned, project deadline, decision-making level, contacts involved, etc.
Appointments are added directly to your calendar.
Daily reporting and continuous optimization
Every day, you receive a detailed sales report: calls made, answer rates, sales pitches presented, appointments scheduled, and objections raised. Every week, we adjust the targeting, sales script, and/or follow-up frequency based on KPIs.
On average, our B2B telephone prospecting campaigns generate 1 to 2 qualified appointments per day.
Our results in B2B telephone prospecting
More than 100 companies entrust us with their B2B telephone prospecting, from SMEs to large accounts.
The average duration of a campaign at ReCom exceeds seven months, indicating that our clients renew beyond the initial prospecting assignment. In terms of volume, our business developers generate an average of ten qualified decision-maker contacts per day, resulting in one to two qualified appointments daily.
Our tele-prospecting method, proven in hundreds of B2B campaigns, enables us to achieve a conversion rate well above the market average.
Some of our telephone prospecting campaigns achieve conversion rates more than four times higher than the market benchmark (see our customer case studies on the right).
- 213 substantiated contacts
- 123 positive contacts
- 134 qualified appointments
BeTomorrow, a software publisher, wanted to accelerate its commercial development with mid-sized companies and large accounts. Our B2B telephone prospecting agency conducted a campaign involving 677 targeted calls. The result: 258 positive contacts and 158 qualified appointments added to the BeTomorrow sales team's calendar (a conversion rate of 23%, four times the market benchmark).
- 677 reasoned contacts
- 258 positive contacts
- 158 qualified appointments
Akhtéa, an interim management firm, was looking to generate appointments with HR directors and CEOs. We rolled out an intensive B2B telephone prospecting campaign five days a week.
Our business developers identified the needs of decision-makers and scheduled presentation appointments directly in the Akhtéa consultants' calendars.
- 200 positive contacts
- 90 qualified appointments in 36 days
Microsoft wanted to identify companies ready to migrate to Microsoft 365. Our B2B telemarketing company rolled out a 36-day multichannel campaign.
Result: 200 positive contacts and 90 qualified appointments made, an average of 2.5 appointments per day.
B2B sales prospecting: hire or outsource?
Should you hire an in-house sales representative to prospect by phone or entrust this task to a B2B telephone prospecting agency?
In France, there is a shortage of more than 200,000 sales representatives (Michael Page), and this shortage is pushing recruiters to hire salespeople with little training or no experience in their sector. As a result, skills development is complicated, and 36% of sales representatives leave their jobs before the end of their first year, either through resignation or dismissal (Uptoo).
The cost of a failed recruitment in the sales department is estimated at between €150,000 and €200,000 in France (Call of Success) if we take into account:
- Fixed salary, variable salary, and employer contributions
- Recruitment costs for sales representatives (agencies, job boards, HR time)
- Training and integration
- The workstation (desk, computer equipment, CRM license, telephone)
- Time spent by management on coaching (17% on average)
- The cost of replacing the sales representative.
By outsourcing your B2B telephone prospecting to ReCom, you pay a monthly fee starting at €1,690 and receive your qualified appointments directly in your calendar. We cover the costs of recruitment, training, and turnover.
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6 reasons to choose ReCom as your B2B telemarketing agency
Our clients outsource their B2B telephone prospecting to us because they want qualified appointments in their calendars every week, total visibility on the actions taken, and the freedom to adjust the volume of prospecting according to their commercial priorities... all without bearing the fixed and variable costs of an in-house sales team.
B2B telemarketing companies B2B telemarketing companies. Here's why our clients choose us:
- Conversion rates up to 30% higher than those achieved by internal sales teams.
- Experienced business developers who understand your offering and your market
- Daily reporting with details of calls, appointments made, and objections raised
- A 100% French team, based in Lyon
- Expertise in over 30 sectors: marketing agencies, consulting and recruitment firms, digital services companies, manufacturers, software publishers, etc.
- Flexibility: no-obligation telemarketing offer after 8 days
1
A conversion rate higher than the results achieved by internal sales teams.
2
Experienced business developers
3
Rigorous daily reporting
4
A 100% French team
5
Expertise in over 30 sectors
6
Flexibility regarding the duration of the collaboration
Our outsourced B2B sales prospecting services
Digital, telephone, or multichannel: choose the prospecting method best suited to your targets and objectives.
Not sure? Our experts analyze your sales cycle and personas to recommend the mix that will fill your sales pipeline.
Digital
OPERATIONAL
PREMIUM MULTICHANNEL
Train your salespeople in B2B telephone prospecting
Do you already have a sales team, but your employees struggle to secure appointments over the phone? Would you like to bring prospecting in-house while benefiting from the expertise of a specialist B2B prospecting agency?
We train your teams in our B2B telephone prospecting methods (call scripts, objection handling, prospect qualification, etc.), we build your files and follow-up tools, and we support your sales representatives until they reach the performance level of our business developers.
FAQ: our answers to your questions about B2B telephone prospecting
Do you need to provide us with a prospect file to launch a B2B phone campaign?
Not necessarily. You can send us an existing file that will be enriched and qualified (if necessary) by our teams throughout the telemarketing campaign (verification of contact details, identification of the right contacts, addition of direct lines, etc.).
You can also provide us with your targeting criteria (industry, company size, geographic area, decision-maker roles). We will then build a database of qualified prospects using our tools (LinkedIn scraping, industry databases, qualification callbots, etc.).
In both cases, the enriched file is returned to you at the end of the prospecting campaign.
How to choose between digital, telephone, and multichannel sales prospecting?
The choice depends primarily on the accessibility of your targets. Some decision-makers (SME managers, production directors, industrial site managers) are not very active on LinkedIn but can be reached by phone. Others (CIOs, marketing directors, HR directors of large groups) are more responsive to digital requests.
The complexity of your offering also determines the type of sales prospecting you use. For example, if it is particularly complex, telephone prospecting allows you to present your sales pitch and address objections in real time.
Finally, if several people are involved in the purchasing decision, multichannel marketing allows you to increase the number of points of contact within the same company.
The choice therefore depends on your targets, your sales cycle, and your business objectives. If you are unsure, our experts will analyze your market and your personas to recommend the most suitable mix.
What are the performance indicators for a telemarketing campaign?
We monitor several KPIs to manage and optimize each B2B telephone prospecting campaign:
- Number of calls made per day
- Stall rate
- Number of qualified contacts (decision-makers who listened to the pitch)
- Number of positive contacts (interest expressed)
- Number of qualified appointments made
- Recurring objections raised...
You receive these indicators every day in a detailed report. Every week, we analyze the results with you to adjust the targeting, sales script, and follow-up frequency.
Can you integrate appointments and prospecting data into our CRM?
Yes. Our business developers can work directly in your tools (CRM, shared calendar) or in ours, depending on your preference.
In both cases, each qualified appointment is entered into your sales representatives' calendars with key information: contact name, position, company, direct contact details, and context of the exchange. At the end of the telemarketing campaign, or at the frequency of your choice, we provide you with the complete enriched file: verified contacts, objections raised, scheduled follow-ups, and tasks to be performed.
How long before you receive the first qualified appointments?
The preparation phase for a B2B telephone prospecting campaign lasts 2 to 4 weeks for scoping, compiling the prospecting file, writing the call script, and validating it with your teams. Once the calls begin, our business developers generate an average of 1 to 2 qualified appointments per day. The first appointments will therefore appear in your calendar within the first few weeks of the campaign.
Is B2B telemarketing still permitted in France?
Yes. The law of June 30, 2025 regulates telemarketing to individuals (B2C), with a ban on cold calling without prior consent starting August 11, 2026.
However, B2B telephone prospecting remains authorized: we can legally contact professionals (executives, HR managers, CIOs, sales directors, etc.) as part of your sales prospecting activities.
However, several restrictions must be observed: calling hours (Monday to Friday, 10 a.m. to 1 p.m. and 2 p.m. to 8 p.m., excluding public holidays) and GDPR rules on data collection and use. Our teams are well versed in the regulatory framework for B2B telemarketing and incorporate it into every telemarketing campaign.