E-learning modules

Successful B2B Prospecting with ReCom

Nine self-paced modules to help you master the methods, tools, and best practices of modern B2B prospecting, as a supplement to our in-person program.

View the detailed program

10 modules to help you put theory into practice.

At your own pace, 100% online.

Ten add-on modules to help you master the methods, tools, and best practices of modern B2B prospecting.

01 /10

Understanding the Basics of B2B Lead Generation in 2026

Learning Objectives

  • Putting B2B prospecting in its current context
  • Understanding the ReCom pillars: reachability, transformation, and iterativity
  • Identify your role as a client in the campaign's success

Contents

  • Distinguishing Between Market and Target Audience
  • Targeting criteria
  • Ongoing prioritization

02 /10

Understanding the role of each key player in lead generation at ReCom

Learning Objectives

  • Understanding the responsibilities and constraints of the ReCom teams
  • Position yourself more effectively as a project co-leader

Contents

  • Client relations, project manager, growth, business development, performance coach
  • Challenges related to synchronization and rapid validation

03 /10

Identify and find the best targets

Learning Objectives

  • Understanding the concepts of ICP, persona, and segmentation
  • Identify the right criteria for a high-quality file

Contents

  • Defining KPIs and personas
  • Sourcing, enrichment, and data cleansing methods

04 /10

Building Effective Cross-Channel Campaigns

Learning Objectives

  • Understanding the Benefits of Sequencing
  • Distinguish between the contributions of different channels (email, phone, LinkedIn)

Contents

  • Structure of an effective sequence
  • Multichannel logic and prioritization

05 /10

Optimizing Your LinkedIn Profile for Lead Generation

Learning Objectives

  • Understanding the Role of a LinkedIn Profile in a Lead Generation Strategy
  • Knowing how to tailor your profile for credibility

Contents

  • The Anatomy of an Optimized Profile
  • Best practices for visual design, editorial content, and CTAs

06 /10

Mastering the basics of cold emailing

Learning Objectives

  • Understanding the Technical Basics (Deliverability) — Part 1
  • Understanding Sales Copywriting — Part 2

Contents

  • Email infrastructure (SPF, DKIM, Warmup)
  • Crafting an effective message (headline, value proposition, call to action)

07 /10

Developing a telephone sales script

Learning Objectives

  • Learn the basics of telemarketing
  • Understanding the logic of scripts and objections

Contents

  • Structure of a sales pitch
  • Types of Objections + Response Techniques

08 /10

Staying top of mind even during slow periods

Learning Objectives

  • Maintaining a relevant sales presence even without appointments
  • Preparing for outbound outreach or post-campaign follow-up

Contents

  • Simple lead nurturing techniques (LinkedIn, email, Tisio video calls)
  • Hollow calendar logic (summer, Christmas, etc.)

09 /10

Study real-world examples to get a sense of what lies ahead

Learning Objectives

  • Gaining an understanding of the reality on the ground
  • Identify the factors contributing to success or failure

Contents

  • Anonymized case studies (successes, roadblocks, winning approaches)
  • Employee testimonials

10 /10 — Final

Taking collaboration with ReCom to the next level

Learning Objectives

  • Foster a culture of continuous improvement
  • Prepare for the post-service phase

Contents

  • Best practices for reporting and feedback
  • Expressing expectations and concerns
View the detailed program

Move from theory to qualified leads

Take a practical e-learning course to streamline your B2B prospecting, refine your messaging, and build consistency in your sales efforts.

In just a few sessions, you’ll walk away with a clear approach, tools you can put to use right away, and an action plan tailored to your goals.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

* A detailed program, which can be tailored to your needs, will be provided to you prior to registration. It will include the exact titles of the modules, the learning objectives, the duration, the teaching and assessment methods, as well as all the information necessary to fully understand the content of the training program. The cost of the training will also be provided to you when a quote and/or training agreement is issued. Please contact us

By clicking on "Accept", you agree to the storage of cookies on your device in order to allow you a personalized navigation and to allow us to analyze its use for marketing purposes. See our legal notice for more information.
PreferencesRefuseAccept
Make an appointment