Prospecting campaign for Yooi, a data analytics and value management company: 93 appointments in 56 days

Objectives

Discuss the data challenges faced by the types of contacts and companies we deal with (visibility, management and impact analysis) and present the new platform for managing, monitoring and measuring projects.
Develop brand awareness and identity.
Identify Value Management projects.
Book "discovery" and pre-audit appointments.

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Background

ReCom conducted a multi-channel prospecting campaign for a data & analytics investment management company as part of the development of a new Value Management product, but also for a UK target as part of the participation in a specific event.

Sector of activity

Target

Chief Data Officer, Head of Data, Director of Data, PMO, Head of Data project for a large CAC 40 group in the pharmaceutical, banking, insurance and retail sectors

Type of campaign

Multichannel 1 day/week

What we have implemented

→ Provision of 2 dedicated Business Developers trained in the offer and the business.
→ Direct, personalized contact with decision-makers via LinkedIn and e-mail.
→ Prioritized telephone contacts based on tracking of interactions.
→ Sending of sales documents by e-mail to the most interested prospects.
→ Micromailing of reminders to people who have not been contacted.
→ Adaptation of channels (mailing/linkedin) according to the metrics observed and the reachability of decision-makers.
→ Telemarketing to promote a one-off event in London.

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