Social selling campaign for a network specialized in business transfer

Objectives

  • Validation of potential buyers before the campaign
  • Develop the notoriety of the network and its offers
  • Detecting transfer projects

Background

ReCom regularly conducts social selling campaigns for members of a firm specializing in business transactions and company transfers in the context of business transfers and the search for sellers

Sector of activity

Services

Target

Presidents of companies in various sectors of activity located in a defined geographical area (62 and 59)

Type of campaign

Social selling

What we have implemented

→ Identification and constitution of the file corresponding to the targeting criteria
→ Handling of the Linkedin profile
→ 20 LinkedIn connection requests per day
→ Solicitation message to present the company, the added value and detect a possible project
→ Processing of interactions by the dedicated Business Developer
→ Weekly reporting

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Results Achieved
on the
9
first months of prospecting

414

60

1459

Successful applications
Qualified appointments
Requests sent
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