13 qualified appointments generated in 3 months with industry leaders

Objectives

The prospecting campaign implemented for Codergo had multiple objectives:

Identify the most promising targets among IT managers, methods managers, and industry contacts in order to focus sales efforts on the profiles with the highest potential.
Test and validate the most effective messages by evaluating the taglines and angles that generate the most exchanges, responses, and appointments.
Generate qualified sales appointments and directly contribute to filling the sales pipeline.
Maximize the reachability of prospects by increasing the volume of useful conversations, in particular through the use of Skipcall to multiply successful contacts.

Background

Codergo supports companies in creating customized applications via AppSheet, transforming existing processes and files into simple, automated, and accessible digital tools without code. In addition, Codergo offers personalized training, from beginner to advanced levels, to quickly empower teams to become self-sufficient. With a view to growth, Codergo wants to accelerate its B2B prospecting and validate the most effective targets and messages in a highly operational manner. The campaign is therefore designed as a test & learn approach, combining: - targeting several key industry roles (IT managers, methods managers, and industrial profiles), - experimenting with different angles of discourse, - and activating outbound levers to maximize contacts, reachability, and qualified exchanges.

Sector of activity

Board

Target

Industrial managers. Operations managers. Digital transformation managers.

Type of campaign

Multichannel - 1 day/week

What we have implemented

Structured multichannel prospecting, combining email, LinkedIn (with AI-assisted messages), phone calls, and Tally forms to carefully qualify prospects, with the support of Skipcall to improve reachability.

Multi-persona targeting, through the creation and use of databases focused on several key industry roles (IT managers, methods managers, and industrial profiles), in order to identify the most receptive contacts.

Testing and iterating messages, including different hooks and angles—including AI-assisted variations—to accurately measure which ones generate the most responses and useful conversations.

Intensive activation of Skipcall, significantly increasing the volume of prospects reached and maximizing qualified exchanges.

A regular, managed prospecting sequence, including initial contact and follow-ups, with regular monitoring to maintain productivity and avoid any disruption.

Continuous analysis of field feedback, including objections, signals of interest, and feedback by persona, in order to gradually refine targeting and sales pitches.

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