158 appointments in 108 days for an interim management company

Objectives

Present the added value of the company's offerings in the context of transition assignments.
Promote the digital platform providing access to a database of over 10,000 interim manager profiles.
Reinforce customer mailing campaigns with targeted telephone reminders, prioritizing contacts who have shown an interest (through clicks or email openings).
Qualify contacts according to a pre-defined grid.
Schedule appointments to demonstrate the platform and support services, and to meet with potential candidates.
Weekly list of contacts.

Background

ReCom conducted a prospecting campaign for a company specializing in interim management. The aim was to sensitize and engage a variety of companies in different sectors, informing them of the company's approach to interim management.

Sector of activity

Interim management

Target

Managers and HR staff from small and medium-sized companies, large groups and start-ups in a wide range of sectors.

Type of campaign

Multichannel ReCom 5 days / week.

What we have implemented

→ A team of five specially trained and dedicated Business Developers, familiar with the specificities of the sector as well as the company's value proposition.

→ Organization of meetings between the customer's sales teams and ReCom to define the precise objectives of the assignment and co-construct the campaign.

→ Qualification of potential needs on the part of companies and candidates contacted according to a pre-defined framework.

→ Distribution of qualified appointments between the company's 4 sales representatives.

→ Setting up a reporting system and regular exchanges to analyze interactions and results, with the aim of continually refining the campaign strategy.

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