Background
NEXT GROUP wants to roll out its "Bac+3 Digital Marketing & E-commerce" training program nationwide. The challenge is therefore to identify relevant partner institutions, generate qualified exchanges with educational decision-makers, while operating in a competitive and restrictive environment, where there are many requests and limited decision-making windows.
Sector of activity
Higher education
Target
Educational directors / School principals / Heads of training centers and apprenticeship training centers
Type of campaign
Multichannel - 2 days/week
Precise targeting of relevant schools, CFA, and training centersIdentification of educational decision-makersStructured and progressive multichannel approachAssessment of the needs and maturity level of institutionsMaking qualified appointments to present the partnershipRegular reporting and performance management
"Thank you to ReCom for their support with our B2B appointment-setting campaigns in the training sector. In a demanding and challenging environment, they achieved concrete results: 49 qualified appointments generated in just 4 months, while helping to raise the profile of our offering among the targeted institutions."
Yoann Le Yondre, NEXT GROUP (EIMP – CEGOS Group)
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