Behind the Skills prospecting campaign: 642 companies contacted in 3 months

Objectives

Highlight Behind the Skills' new "Studio" service and its added value for key e-commerce players.
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Qualify needs through targeted questions and analysis of each prospect's site.
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Setting up qualified appointments for the co-founder.

Background

ReCom ran a multi-channel prospecting campaign for Behind the Skills, a company specializing in the production of creative videos.

Sector of activity

Professional video production

Target

Founder, CMO, Traffic Manager, Acquisition Manager, CSM Manager, E-commerce Site Manager.

Type of campaign

Multichannel 2 days/week

What we have implemented

→ Sales Automation campaign with targeted contacts.

→ Website consultation and traffic analysis for each prospect to suggest points for improvement.

→ Regular progress points with Behind the Skills to share results and adjust strategy if necessary.

→ Test and modify contact persons and headcount criteria to increase reachability.

→ Change prospecting approach to optimize results.

→ Call recordings to facilitate appointment follow-up.

→ Lead scoring to prioritize making contact.

→ Constitution of a new file to adapt to receptivity trends of contacted targets.

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