- Highlighting the cardiac pathway offer and its benefits in terms of employee health and well-being.
- Qualification of prospects according to pre-established criteria
- Detection of qualified appointments for the company's sales force
- Maintain a stable conversion rate and exploit all contacts, in particular through targeted follow-ups
→ A dedicated Business Developer, operating at a rate of 1 day per week
→ Use of a customer file with various companies to contact, including several business sectors
→ Alternating telephone calls and emailing for direct contact
→ Use of LinkedIn to establish relationships and maintain leads, with a particular focus on "Requests accepted" and "Appointments" obtained via this channel
→ Meticulous follow-up of results, with particular attention paid to "Argumentative contacts", "Positive contacts", and "Appointments".
→ Monthly meetings with customers to share statistics and results
→ Restitution of the file with call issues to enable the sales team to carry out follow-ups