- Highlighting the cardiac pathway offer and its benefits in terms of employee health and well-being.
- Qualification of prospects according to pre-established criteria.
- Detection of qualified appointments for the company's sales team.
- Maintain a stable conversion rate and exploit all contacts, in particular through targeted follow-ups.
→ A dedicated Business Developer, operating at a rate of 1 day per week.
→ Use of a customer file with various companies to contact, including several business sectors.
→ Alternate phone calls and emailing for progressive, prioritized contact.
→ Use of LinkedIn to connect and maintain leads, with a particular focus on "Requests accepted" and "Appointments" obtained via this channel.
→ Meticulous tracking of results, with particular attention to "Argumentative contacts", "Positive contacts", and "Appointments".
→ Monthly meetings with the customer to share statistics and results.
→ Restitution of the file with call issues to enable the sales team to carry out follow-ups.
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