Multi-channel prospecting: 40 appointments in 37 days for Fasterize

Objectives

Identify and engage key decision-makers in targeted companies with web optimization needs.
Customized presentation of the platform's features and benefits, highlighting its impact on web performance.
Analysis of each prospect's website for a hyper-personalized approach.
Qualify prospects according to specific criteria, including web traffic volume and SEO challenges.
Generate appointments for the sales team, emphasizing the added value of the proposed solution.

Background

ReCom ran a prospecting campaign for a leading web and e-commerce optimization company, focusing on improving site speed, UX, SEO and increasing conversions.

Sector of activity

Web & E-commerce optimization

Target

Executives and managers in the e-commerce sector in France, Belgium and Switzerland, with a particular focus on sites generating at least 1M page views per month.

Type of campaign

Multichannel 2 days / week

What we have implemented

→ Two Business Developers, each devoting one day a week exclusively to the campaign.

→ Use Sales Automation to maximize contact efficiency.

→ Development of a personalized prospecting script, highlighting the platform's USPs (Unique Selling Points).

→ Prioritized telephone contacts based on interaction tracking.

→ Setting up a micro-mailing follow-up and reminder system, ensuring ongoing interaction with prospects.

→ Detailed analysis and tracking of responses to refine prospecting strategy and increase conversion rate.

→ Regular meetings with the corporate team to share insights, adjust tactics and discuss campaign progress.

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