Background
ReCom ran a prospecting campaign for a leading web and e-commerce optimization company, focusing on improving site speed, UX, SEO and increasing conversions.
Sector of activity
Web & E-commerce optimization
Target
Executives and managers in the e-commerce sector in France, Belgium and Switzerland, with a particular focus on sites generating at least 1M page views per month.
Type of campaign
Multichannel 2 days / week
→ Two Business Developers, each devoting one day a week exclusively to the campaign.
→ Use Sales Automation to maximize contact efficiency.
→ Development of a personalized prospecting script, highlighting the platform's USPs (Unique Selling Points).
→ Prioritized telephone contacts based on interaction tracking.
→ Setting up a micro-mailing follow-up and reminder system, ensuring ongoing interaction with prospects.
→ Detailed analysis and tracking of responses to refine prospecting strategy and increase conversion rate.
→ Regular meetings with the corporate team to share insights, adjust tactics and discuss campaign progress.
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