Prospecting campaign: 151 appointments in 75 days for Alix & Co, digital marketing agency
Prospecting campaign: 151 appointments in 75 days for Alix & Co, digital marketing agency
Objectives
Qualify prospects from the HubSpot database supplied by Alix&Co.
Present the advantages of timeshare services to optimize marketing actions for SMEs, including social network management, SEO and digital acquisition strategies.
Obtain qualified appointments to enable the Alix&Co sales team to discuss needs and possible solutions with prospects.
Background
Alix&Co, an agency specialized in timeshare digital marketing, supports SMEs by providing them with integrated experts one day a week. They offer a range of services including social network management, SEO, BtoB content creation and marketing automation. ReCom conducted a multi-channel telemarketing campaign for them, targeting SMEs in the Rhône-Alpes region. The objective: to generate qualified appointments with decision-makers to present Alix&Co's timeshare services.
Sector of activity
Digital marketing
Target
Directors and marketing managers of SMEs in the Rhône-Alpes region
Type of campaign
Multichannel 1 day/week
What we have implemented
1 Business Developer dedicated to prospecting for Alix&Co, 1 day a week.
Use of a Callbot to pre-qualify prospects before follow-up by telephone and LinkedIn.
Prospecting on LinkedIn with the activation of the profile of Alice Nourrisson, co-director of Alix&Co, to reinforce the impact of our approaches.
Alternate telephone calls and micro-emailing to make direct contact with qualified prospects.
Follow-up and adjustment of actions through regular meetings with Alix&Co to optimize the campaign according to results.
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