Multi-channel prospecting campaign for marketing agency La Touche en Plus

Objectives

Contact professionals to detect marketing projects
Develop the agency's reputation
Making qualified appointments for the manager

Background

The agency calls on ReCom on a recurring basis for its clients, but also to provide its director with appointments to propose the development of recurring or one-shot projects.

Sector of activity

Communication and marketing

Target

Executive, Marketing and Sales Director of service companies, wholesalers, automotive industry, Human Resources, and Telecoms.

Type of campaign

Multichannel ReCom 1 day/week

What we have implemented

→ Sales Automation campaign
→ Alternating phone calls and micro-emailings for direct contact with industrial managers.
→ Sending tracked documents for prioritized contact.
→ Handling of the manager's LinkedIn profile
→ Targeting of profiles corresponding to the selected criteria
→ 20 targeted matchmaking requests each day
→ Solicitation of all contacts who accepted the matchmaking for telephone exchange

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See our offers

Results Achieved

on the

first months of prospecting