Multi-channel prospecting campaign for a marketing agency

Objectives

  • Contact professionals to detect marketing projects
  • Develop the agency's reputation
  • Making qualified appointments for the manager

Background

The agency calls on ReCom on a recurring basis for its clients, but also to provide its director with appointments to propose the development of recurring or one-shot projects.

Sector of activity

Communication and marketing

Target

Executive, Marketing and Sales Director of service companies, wholesalers, automotive industry, Human Resources, and Telecoms.

Type of campaign

Business Developer ReCom 1 day/week

What we have implemented

→ Sales Automation campaign
→ Alternating phone calls and micro-emailings for direct contact with industrial managers.
→ Sending tracked documents for prioritized contact.
→ Handling of the manager's LinkedIn profile
→ Targeting of profiles corresponding to the selected criteria
→ 20 targeted matchmaking requests each day
→ Solicitation of all contacts who accepted the matchmaking for telephone exchange

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Results Achieved
on the
2
first months of prospecting

35

15

19

Arguments contacts
Qualified appointments
Positive contacts
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