Multi-channel prospecting: 54 appointments in 20 days of prospecting for Regard Français

Objectives

Promote handiresponsible products and disability awareness sessions offered by "Le Regard Français".
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Develop the company's reputation.
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Generate qualified appointments for the co-founders of "Le Regard Français" with targeted companies to present their initiatives.
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Organization of physical meetings in the Lyon and Nantes regions.

Background

ReCom deployed a specialized one-day-a-week prospecting campaign for "Le Regard Français". The campaign aimed to promote handiresponsible products made by disabled workers, as well as disability awareness sessions.

Sector of activity

E-commerce

Target

Companies with over 200 employees in the financial and insurance services, healthcare and public administration, and energy services sectors, with a focus on CSR managers, disability officers and HR directors.

Type of campaign

Multichannel ReCom 1 day / week.

What we have implemented

→ A dedicated business developer, specifically trained in the values and offering of "Le Regard Français", with one day a week of teleprospecting.
→ Constitution of a qualified file, use of a callbot to overqualify contacts and contact details.
→ Optimization of the Linkedin profile used for social selling prior to the campaign.
→ Use of personalized messages via LinkedIn to reach targeted contacts, highlighting the social impact and quality of handiresponsible products.
→ Sending of mailings and calls prioritizing clickers-openers (people who have interacted with the mail).
→ Regular check-ups to adjust the prospecting strategy and optimize results.
→ Provision of an interactive report to track all actions carried out and results obtained.
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