Prospecting campaign for Eyos, a paperless ticketing solution
Prospecting campaign for Eyos, a paperless ticketing solution
Objectives
Make decision-makers aware of the marketing potential of dematerialized sales receipts.
Promote Prism, the Eyos product, as an AGEC-compliant solution that benefits customer engagement.
Provide the Eyos sales team with qualified appointments with decision-makers in the various target sectors.
Background
ReCom ran a prospecting campaign for Eyos, a company offering a dematerialized ticketing solution, to supply its sales team with qualified appointments.
Sector of activity
Software editing
Target
CRM Managers, Digital Marketing Managers, IT Managers, CCOs, and Retail Managers.
Type of campaign
Multichannel 5 days / week
What we have implemented
→ Deployment of a Callbot for prior contact qualification.
→ Provision of 2 Business developers trained in Eyos' business and offering.
→ Ongoing, personalized contact with decision-makers via LinkedIn and e-mail.
→ Telephone prospecting, prioritizing clickers (people who have interacted with the e-mail).
→ Prioritization of the prospecting pipeline following interaction tracking and reachability trends.
→ Use of a micro-mailing strategy to maintain contact with prospects and reinforce interest in the solutions offered by Eyos.
→ Ongoing analysis and adjustment of strategies based on metrics gathered during the campaign to refine the approach and adjust targeting.
→ Regular meetings with Eyos to present campaign statistics.
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