Prospecting campaign for Eyos, a paperless ticketing solution

Objectives

  • Make decision-makers aware of the marketing potential of dematerialized sales receipts.
  • Promote Prism, the Eyos product, as an AGEC-compliant solution that benefits customer engagement.
  • Provide the Eyos sales team with qualified appointments with decision-makers in the various target sectors.

Background

ReCom ran a prospecting campaign for Eyos, promoting a solution for dematerializing sales receipts.

Sector of activity

Software editing

Target

CRM Managers, Digital Marketing Managers, IT Managers, CCOs, and Retail Managers.

Type of campaign

Multichannel 5 days / week

What we have implemented

→ Deployment of a Callbot for initial contact qualification, enabling efficient filtering and prioritization of prospect interactions.

→ Provision of 2 Business developers trained in Eyos' business and offering.

→ Integration of sales automation solutions to prepare the ground before telephone actions, ensuring better lead management and increased conversion rates.

→ Set up a phoning campaign aimed at targeted companies to maximize the campaign's effectiveness.

→ LinkedIn profiles optimized to suit the campaign, reflecting Eyos' values and image to facilitate engagement.

→ Use of a micro-mailing strategy to maintain contact with prospects and reinforce interest in the solutions offered by Eyos.

→ Ongoing analysis and adjustment of strategies based on metrics gathered during the campaign to refine the approach and adjust targeting.

→ Regular meetings with Eyos to present campaign statistics and progress.

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Results Achieved
on the
6
first months of prospecting

127

58

392

Positive contacts
Qualified appointments
Arguments contacts
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