Prospecting campaign for a business software creation, consulting and integration group

Objectives

Processing of opportunities arising from the client's marketing actions
Qualification and verification of contacts
Project detection and appointment setting for the group's sales representatives

Background

ReCom helped a French consulting, systems integration, software and business solutions group to process untapped leads from sales and marketing activities (physical and virtual events, white papers, webinars)

Sector of activity

Business software, consulting and integration

Target

CEOs, MDs, CIOs, Marketing and Finance Departments of major accounts

Type of campaign

Business Developer ReCom 5 days/week

What we have implemented

→ 3 full-time Business Developers

→ 3 areas of expertise per Business Developer for each specific target

→ Work in the client's CRM with enhancement, cleaning and sorting of contacts then enrichment using Linkedin, search engines, and telephone qualification throughout the campaign

→ Hyper-personalized Sales Automation campaign

→ Sending tracked documents for prioritized telephone contact

→ Alternating telephone calls and micro-mailings for direct contact

→ Handling of the LinkedIn profile and solicitation of all contacts who have agreed to the matchmaking

→ Weekly meetings to review priorities and events, adapt sales pitches and monitor appointments and the conversion rate

See our offers

Results Achieved

on the

first months of prospecting