Background
ReCom was asked by WeYouBetter, a company specializing in e-commerce consulting and digital transformation, to optimize their sales prospecting. The campaign specifically targeted luxury goods and retail companies, requiring support in setting up e-commerce solutions, marketplaces and customer relationship management (CRM) systems.
Target
Project managers, product owners and QA (testers) in medium-sized to large companies in the luxury and retail sectors.
Type of campaign
Multichannel 1 day / week
→ A Business Developer dedicated to the campaign for one day a week.
→ Use Sales Automation to prepare the ground for prospecting calls.
→ Set up targeted micro-mailing sessions to maintain contact and reinforce interest.
→ Regular follow-up with WeYouBetter to refine prospecting techniques and adapt messages according to feedback and data analysis.
→ Weekly reporting of results and ongoing adaptation of strategies.
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