Sales prospecting: DC Pilot experiments with a sponsored approach to test managers' receptiveness

Objectives

  • Present the outsourced sales management offer to senior executives to test market interest.
  • Generate appointments with qualified decision-makers via paid visios on the Tisio.fr platform.
  • Identify business needs and explore potential collaborations.
  • Consider extending this type of prospecting to DC Pilot members.

Background

ReCom conducted a sponsored prospecting campaign for two consultants from DC Pilot, a company specializing in the provision of outsourced timeshare sales managers. The aim of the campaign was to gather concrete, qualitative feedback on DC Pilot's services, and to test company managers' receptiveness to this offer. Conducted via the Tisio.fr paid video platform, the aim was to talk to decision-makers, present the concept of outsourced sales management and identify specific sales management needs.

Sector of activity

Outsourcing sales functions

Target

Managers of companies in the tehc sector, including start-ups and fast-growing SMEs, looking for potential solutions to structure and boost their sales activity.

Type of campaign

Sponsored

What we have implemented

→ 70 appointment requests sent to targeted decision-makers for each DC Pilot member.

→ Qualification of prospects' potential needs and service delivery experience by operational consultants.

→ 7 appointments obtained via paid visios, guaranteeing a high level of commitment and qualitative exchange time.

→ As well as providing qualitative feedback, the meetings also enabled us to discuss the benefits of time-sharing sales management, which can lead to commercial follow-ons.

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Results Achieved
on the
2
first months of prospecting

70

11

150

Opening rate
Qualified appointments
Contacts
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