Background
ReCom conducted a sponsored prospecting campaign for two consultants from DC Pilot, a company specializing in the provision of outsourced timeshare sales managers. The aim of the campaign was to gather concrete, qualitative feedback on DC Pilot's services, and to test company managers' receptiveness to this offer. Conducted via the Tisio.fr paid video platform, the aim was to talk to decision-makers, present the concept of outsourced sales management and identify specific sales management needs.
Sector of activity
Outsourcing sales functions
Target
Managers of companies in the tehc sector, including start-ups and fast-growing SMEs, looking for potential solutions to structure and boost their sales activity.
Type of campaign
Sponsored
→ 70 appointment requests sent to targeted decision-makers for each DC Pilot member.
→ Qualification of prospects' potential needs and service delivery experience by operational consultants.
→ 7 appointments obtained via paid visios, guaranteeing a high level of commitment and qualitative exchange time.
→ As well as providing qualitative feedback, the meetings also enabled us to discuss the benefits of time-sharing sales management, which can lead to commercial follow-ons.