123 qualified appointments generated with HR directors and human resources managers

Objectives

The objective of the assignment is to generate qualified appointments for Mathieu Flaig, Director of HR Strategy & Transformation, in order to present concrete use cases of artificial intelligence applied to HR challenges.

Prospecting is aimed at large companies (e.g., major international groups such as L'Oréal), with the aim of demonstrating how AI can be used operationally in recruitment, HRIS, and more broadly in HR processes.

Background

Sqorus is a consulting firm specializing in the digital transformation of HR functions. For over 30 years, its teams have been supporting medium-sized and large companies in France and internationally across the entire HR value chain: from strategy definition to tool selection and adoption by teams. As part of its development strategy in France, Sqorus wants to strengthen its presence among large organizations by capitalizing more on its existing client references to target companies with similar profiles. The campaign is focused on HR, with a clear positioning around the challenges of transformation and the use of AI, and a desire to generate qualified exchanges with HR decision-makers at major accounts.

Sector of activity

Board

Target

HR Directors and Human Resources Managers

Type of campaign

Multichannel - 1 day/week

What we have implemented

Structured multichannel prospecting, combining email, LinkedIn, and phone calls to maximize contact with targeted key accounts.

Close collaboration with Sqorus teams, integrating qualified leads provided by the client (white paper downloads, signals of interest) in order to prioritize sales actions and accelerate appointment scheduling.

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