137 appointments in 8 months for digital solutions developer BeTomorrow

Objectives

  • Maintain BeTomorrow's growth through prospecting.
  • Generate qualified appointments with key decision-makers, to feed the sales team.
  • Present BeTomorrow's digital innovation solutions and identify needs for new digital projects.
  • Support BeTomorrow's sales team in developing post appointment follow-up strategies to maximize conversions.

Background

ReCom ran a multi-channel campaign for BeTomorrow, a company specializing in the creation of innovative digital products for large corporations. The main objective of this campaign was to obtain qualified leads, highlighting BeTomorrow's expertise in the development of digital solutions.

Sector of activity

IT

Target

Innovation directors, CIOs and heads of technology centers in companies with over 1,000 employees operating in the healthcare, finance, media and industrial sectors.

Type of campaign

Multichannel 3 days/week, then 4 days/week

What we have implemented

→ 3 dedicated Business Developers trained in BeTomorrow's business and offerings.

→ Adapting the prospecting campaign (sales pitches, building up targeted files) according to topics and priorities (events, trade shows, new offer etc.).

→ Using LinkedIn and setting up Sales Automation campaigns to engage prospects before making telephone contact.

→ Alternate phone calls and micro-emailings to maintain regular contact with prospects.

→ Qualification of prospects via a structured process to identify needs and opportunities before appointments.

→ Work on BeTomorrow's CRM for real-time updating of contacts to facilitate follow-up by the sales team.

→ Monthly meetings with BeTomorrow to adjust the prospecting strategy according to the results obtained.

→ Restitution of the file with the outcomes of calls to enable the sales team to take control of follow-ups.

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Results Achieved
on the
8
first months of prospecting

123

134

213

Positive contacts
Qualified appointments
Arguments contacts
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