14 appointments in 8 days for Take Air, carbon footprint reduction specialist

Objectives

Raising companies' awareness of carbon footprint reduction solutions.
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Qualify the need and propose solutions adapted to the specific needs of each company in terms of environmental management.
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Facilitating companies' commitment to sustainable and ecological approaches.
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Highlight 3 specific offers, corresponding to the needs of 3 target typologies.
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Setting up qualified appointments for Take Air's sales team.

Background

ReCom ran a prospecting campaign for Take Air, a company offering solutions to measure, reduce and effectively manage CO2 emissions for businesses. The campaign aimed to promote Take Air's services to companies committed to reducing their carbon footprint.

Sector of activity

Environmental solutions and sustainable development.

Target

Mid-sized companies (ETI) with over 250 employees and sales in excess of 40 million euros. CSR managers, climate project managers, QSE (Quality, Safety, Environment) managers, sustainable development project managers, climate managers, R&D managers.

Type of campaign

Multichannel 1 day/week

What we have implemented

→ Provision of a dedicated Business Developer trained in the company's training offerings.
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→ Use of our AI-powered Callbot to validate and/or modify each contact in the file.

→ Phoning to contact and present Take Air's various solutions to qualified prospects.
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→ Restitution of the file with call issues to enable the sales team to take charge and carry out follow-ups.

→ Alternating telephone follow-ups and micro-mailing for direct contact.

→ Direct, personalized contact with decision-makers via LinkedIn and e-mail.

→ Progress tracking via CRM for better campaign analysis and optimization.

→ Return of the file with call issues to enable the sales team to take control and carry out follow-ups.