17 meetings in 12 days of prospecting for Webqam, global digital agency

Objectives

Identify companies with web development, UX/UI, branding or webmarketing needs.
Present the Webqam group's multi-channel offering and complementary expertise.
Generate qualified appointments with communication, marketing and HR decision-makers.

Background

Webqam is a global digital communications agency based in Saint-Étienne and Lyon. It draws on 4 integrated divisions (digital strategy, branding, webmarketing and audiovisual) to offer its customers tailor-made communication solutions. With a view to targeted prospecting, Webqam launched a multi-channel campaign with ReCom.

Sector of activity

Digital marketing

Target

Marketing managers, communications managers, HR managers, general managers.

Type of campaign

Multichannel 1 day/week

What we have implemented

→ Constitution of a file targeting growing companies or companies with digital transformation challenges.
→ Pre-qualification of the prospecting file with a callbot: cleaning, detection of refusals and referral to the right contacts.
→ Telephone prospecting with the contacts identified by the callbot, to detect current or future projects.
→ Sending personalized emails according to identified issues (web redesign, recruitment, visibility etc.).
→ Tracking of interactions (clicks, opens) to adapt telephone follow-ups.
→ LinkedIn contact with targeted decision-makers.
→ Complete return of the enriched file, with leads to follow up and qualified contacts.

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See our offers

Results Achieved

on the

first months of prospecting