203 meetings in 134 days of prospecting for BigMat, Europe's leading materials trader

Objectives

Identify high-potential independent materials retailers.
Promote the BigMat cooperative model to managers considering their future or looking for solid support.
Generate qualified appointments with company managers with a view to developing or transforming their business.

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Background

BigMat is a cooperative group with over 1,000 outlets in 7 European countries. In France, the brand aims to accelerate its development by recruiting new members. The strategy: to meet with managers of independent or chain stores, to present the advantages of the BigMat model.

Sector of activity

Distribution of building and renovation materials

Target

Managers of independent or chain stores

Type of campaign

Multichannel - 1 to 3 days / week depending on the period

What we have implemented

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→ A trained and dedicated business developer
→ Qualification of a database of over 500 prospects supplied by BigMat: name of manager, telephone number, brand name.
→ Segmentation of the file.
→ Sales pitch focusing on growth, support and the power of the BigMat collective.
→ Make telephone or video appointments with the network development manager.
→ Follow-up and personalized follow-ups with interested managers or those to be contacted in the medium term.
→ Regular feedback to the BigMat team.

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See our offers

Results Achieved

on the

first months of prospecting