305 appointments in 167 days for JANUS Engineering, specialist in industrial digitalization
305 appointments in 167 days for JANUS Engineering, specialist in industrial digitalization
Objectives
Introduce manufacturers to the benefits of digitizing design and manufacturing processes.
Promote Siemens NX solutions.
Qualify companies' needs in terms of CAD/CAM/PLM solutions and digital chain optimization.
Generate qualified appointments for the JANUS Engineering sales team.
Background
ReCom supported JANUS Engineering, integrator of CAD/CAM/PLM solutions, in its sales prospecting. The aim was to target manufacturers wishing to optimize their digital processes, and to supply the sales team with qualified appointments.
The campaign focused on the manufacturing sectors, highlighting the concrete benefits of Siemens NX solutions for machining, simulation and product lifecycle management (PLM).
Sector of activity
Software solutions for industry.
Target
Industrial companies in the aeronautics, automotive, plastics, metallurgy and mechanical engineering sectors.
Type of campaign
Multichannel 1 day / week
What we have implemented
→ Enrichment of the file provided by Janus Engineering by the growth marketer dedicated to the campaign
→ Identification and qualification of contacts, with segmentation of the file according to industrial digitization needs.
→ Using LinkedIn and setting up Sales Automation campaigns to engage prospects before making telephone contact.
→ Alternate telephone reminders and micro-mailings to maximize prospect engagement.
→ Make telephone contact with managers and technical staff to better understand their issues and detect any interest.
→ Tailor the campaign (targeting, sales pitches) to Janus Engineering's specific challenges and events
→ Make qualified appointments with the sales team and follow up with prospects.
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