→ Enrichment of the file provided by Janus Engineering by the growth marketer dedicated to the campaign
→ Identification and qualification of contacts, with segmentation of the file according to industrial digitization needs.
→ Using LinkedIn and setting up Sales Automation campaigns to engage prospects before making telephone contact.
→ Alternate telephone reminders and micro-mailings to maximize prospect engagement.
→ Make telephone contact with managers and technical staff to better understand their issues and detect any interest.
→ Tailor the campaign (targeting, sales pitches) to Janus Engineering's specific challenges and events
→ Make qualified appointments with the sales team and follow up with prospects.