Business development campaign for a collective support programme
Business development campaign for a collective support programme
Objectives
Reach out to as many SME managers as possible to identify a potential need for support.
Make appointments with SME managers so that, during the sales meeting, you can present them with the support program they offer.
Background
Recruitment of companies to take part in a collective support programme, partly financed by the Region, for industrial SMEs with the aim of supporting managers in various aspects of their strategy.
Sector of activity
All industrial activities - Auvergne Rhône Alpes Region
Target
Managers of industrial SMEs in the Auvergne Rhône Alpes region
Type of campaign
Cold email + Telemarketing 5 days/week
Cold email is a prospecting technique that aims to send emails to business prospects, without prior contact or interaction, to present a company's products or services.
What we have implemented
3 Business Developers on a full-time equivalent basis
→ Alternating phone calls and micro-mailings to make direct contact with contacts.
→ Monthly update with the client to monitor activity
→ Processing additional leads provided by an inbound nurturing strategy
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