Business development campaign for a collective support programme

Objectives

  • Reach out to as many SME managers as possible to identify a potential need for support.
  • Make appointments with SME managers so that, during the sales meeting, you can present them with the support program they offer.

Background

Recruitment of companies to take part in a collective support programme, partly financed by the Region, for industrial SMEs with the aim of supporting managers in various aspects of their strategy.

Sector of activity

All industrial activities - Auvergne Rhône Alpes Region

Target

Managers of industrial SMEs in the Auvergne Rhône Alpes region

Type of campaign

Cold email + Telemarketing 5 days/week
Cold email is a prospecting technique that aims to send emails to business prospects, without prior contact or interaction, to present a company's products or services.

What we have implemented

3 Business Developers on a full-time equivalent basis

→ Alternating phone calls and micro-mailings to make direct contact with contacts.

→ Monthly update with the client to monitor activity

→ Processing additional leads provided by an inbound nurturing strategy

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Results Achieved
on the
5
first months of prospecting

899

149

275

Arguments contacts
Qualified appointments
Positive argumentative contacts
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