Background
Recruitment of companies to take part in a collective support programme, partly financed by the Region, for industrial SMEs with the aim of supporting managers in various aspects of their strategy.
Sector of activity
All industrial activities - Auvergne Rhône Alpes Region
Target
Managers of industrial SMEs in the Auvergne Rhône Alpes region
Type of campaign
Cold email + Telemarketing 5 days/week
Cold email is a prospecting technique that aims to send emails to business prospects, without prior contact or interaction, to present a company's products or services.
3 Business Developers on a full-time equivalent basis
→ Alternating phone calls and micro-mailings to make direct contact with contacts.
→ Monthly update with the client to monitor activity
→ Processing additional leads provided by an inbound nurturing strategy
