Business development campaign for a collective support programme

Objectives

  • Reach out to as many SME managers as possible to identify a potential need for support.
  • Make appointments with SME managers so that during the sales meeting they can present the support program they are selling

Background

Recruitment of companies to take part in a collective support programme, partly financed by the Region, for industrial SMEs with the aim of supporting managers in various aspects of their strategy.

Sector of activity

All industrial activities - Auvergne Rhône Alpes Region

Target

Managers of industrial SMEs in the Auvergne Rhône Alpes region

Type of campaign

Cold email + Telemarketing 5 days/week
Cold email is a prospecting technique that aims to send emails to business prospects, without prior contact or interaction, to present a company's products or services.

What we have implemented

3 Business Developers on a full-time equivalent basis

→ Alternating phone calls and micro-mailings to make direct contact with contacts.

→ Monthly update with the client to monitor activity

→ Processing additional leads provided by an inbound nurturing strategy

See our offers
Results Achieved
on the
5
first months of prospecting

899

149

275

Arguments contacts
Qualified appointments
Positive argumentative contacts
What if you were to become our next case study? 

Contact us

Our customers testify
Authenticated by trustfolio
Read our customer testimonials
Read our customer testimonials
Read our customer testimonials
Read our customer testimonials
Read our customer testimonials
See our offers