31 appointments in 15 days for TSF Pompes, expert in industrial pumps and maintenance

Objectives

Target industrial customers with installation, maintenance and/or repair needs for industrial pumps.
Identify companies' specific needs and propose appropriate solutions.
Raise TSF Pompes' profile in the industry.
Generate qualified appointments with technical and maintenance managers.

Background

ReCom supported TSF Pompes, a specialist in the supply and maintenance of industrial pumps, in its sales prospecting. The aim was to target companies with pumping and fluid management issues, and to supply the sales teams with qualified opportunities.

Sector of activity

Industrial pumps and maintenance solutions.

Target

Industrialists in the energy, chemicals, agri-food and metallurgy sectors.

Type of campaign

Multichannel 1 day/week

What we have implemented

→ Creation and enrichment of a database of industries.
→ Telephone canvassing of technical and maintenance managers to qualify their issues and possible needs.
→ Telephone canvassing prioritizing clickers (people who have interacted with the e-mail)
→ Alternating telephone calls and micro-mailing to maximize reachability.
→ Ongoing, personalized contact with decision-makers via LinkedIn and e-mail
→ Organization and follow-up of sales appointments.

‍