48 qualified appointments in 5 months via multi-channel prospecting for Vidétics, publisher of video analysis software

Objectives

Contribute to the company's growth following a fund raising.
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Qualification of a possible need according to information concerning the video equipment of the identified structures.
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Obtain qualified appointments to supply sales representatives with demonstration appointments for the proposed tool.

Background

ReCom ran a one-day-a-week campaign to promote the company's video analytics solutions and secure demonstration appointments. These solutions are specifically designed for public entities, sorting centers and SEVESO sites.

Sector of activity

Software editing

Target

Mayor/Deputy Mayor, Security Manager, Municipal Police Manager, Digital and Information Systems Manager for local authorities / Site Manager, Security Manager and Operations Manager for sorting centers

Type of campaign

Multichannel 1 day/week

What we have implemented

→ Provision of a dedicated Business Developer trained in the specifics of Videtics and the product offered.

→ Use of Sales Automation.

→ Sending of tracked documents for prioritized telephone contact.

→ 20 requests for introductions targeted each day on the manager's existing network, but also on new targets (with an acceptance rate of 25%).

→ Adaptation of sales pitches according to the three typologies of targets contacted.

→ Monthly meetings with the customer to monitor statistics and suggest adjustments.

→ Data feedback to internal teams for follow-ups.

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