- Exploit three specific files assigned to each salesperson in the company.
- Qualify contacts according to pre-defined technical data (project, minimum turnover, ITE installation, etc.).
- Generate qualified appointments for the company's 5 national sales representatives (one sector per sales representative).
- Improve conversion rates.
→ Three assigned Business Developers, each focusing on a specific sector (applicators, general trade, structural work).
→ Creation and use of three separate files.
→ The campaign was deployed in 5 sales zones, with a salesperson assigned to each zone, to ensure extensive and specific coverage.
→ Segmented and personalized approach according to the type of target addressed.
→ Sales Automation campaign to target contacts and prioritize follow-up calls.
→ Diversified prospecting strategies: calls, mailings, use of LinkedIn.
→ Regular milestones with the company to share results and adjust strategy if necessary.
→ Refusals and non-rejects were recorded and analyzed to understand the underlying reasons and optimize the campaign.
