Background
ReCom ran a campaign for CL Concept to boost the customer portfolio of a major company in the commercial and industrial real estate sector. Specializing in the design and construction of industrial, commercial and tertiary buildings, the company wanted to increase its visibility among a qualified target audience and strengthen its market position.
Sector of activity
Commercial and industrial real estate
Target
Project managers, construction managers, and key decision-makers in the building and construction industries, particularly those involved in large industrial and commercial projects.
Type of campaign
Multichannel ReCom 1 day / week
→ Provision of an experienced Business Developer, specifically trained in the commercial and industrial real estate sector.
→ Creation and management of a targeted database of relevant decision-makers, continuously updated to optimize lead quality.
→ Use our callbot to validate and/or modify contacts in the file.
→ Design and deployment of personalized email campaigns, tailored to prospects' specific needs and reflecting the company's expertise.
→ Use of advanced telephone prospecting techniques, including active listening and a consultative approach to better understand and meet prospects' needs.
→ Rigorous monitoring and analysis of interactions within the CRM to constantly refine prospecting techniques and maximize the chances of conversion.
→ Organization of regular follow-up meetings with the company to assess the effectiveness of the strategies implemented and make any necessary adjustments.
→ Return of the file with call issues to enable the sales team to take control and carry out follow-ups.
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