Objectives

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Identification of key accounts and creation of a qualified file.
Contact qualification.
Presentation of customized offers according to the interaction, among 4 offers proposed by Tallis (IT, operational, organization and transformation, and operational strategy).
Qualified appointments for all 3 partners.

Background

Square Management, specialized in strategy, organization and management consulting, has launched a prospecting campaign to develop its accounts. The aim of the campaign is to qualify potential needs in advance of a call for tenders, and to obtain physical and video appointments for 3 partners.

Sector of activity

Operational strategy and organization consulting.

Target

The campaign targets decision-makers in key accounts, with a particular focus on strategic, operational and risk & compliance management functions. Sectors targeted included banking, financial services, insurance, transport & mobility, food & beverage, and pharmaceuticals.

Type of campaign

Business developer ReCom 4 days / week.

What we have implemented

→ Deployment of a team of Business Developers prospecting 4 days a week.

→ Use our callbot to validate and/or update contacts and contact details in the file.

→ Using the lead partner's LinkedIn profile to identify and engage key prospects.

→ Organization of and participation in industry events and trade fairs to increase visibility and initiate direct contacts with potential prospects.

→ Spot prospecting following events.

→ Ongoing performance analysis to refine prospecting strategy, based on conversion rates and the most receptive functions.

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75 appointments in 64 days for Tallis Consulting, part of the Square Management group