75 appointments in 64 days for Tallis Consulting, part of the Square Management group

Objectives

Identify key accounts and create a qualified file.
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Contact qualification.
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Presentation of customized offers according to the interaction, among 4 offers proposed by Tallis (IT, operational, organization and transformation, and operational strategy).
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Qualified appointments for all 3 partners.

Background

Square Management, specialized in strategy, organization and management consulting, has launched a prospecting campaign to develop its accounts. The aim of the campaign is to qualify potential needs in advance of a call for tenders, and to obtain physical and video appointments for 3 partners.

Sector of activity

Operational strategy and organization consulting.

Target

The campaign targets decision-makers in key accounts, with a particular focus on strategic, operational and risk & compliance management functions. Sectors targeted included banking, financial services, insurance, transport & mobility, food & beverage, and pharmaceuticals.

Type of campaign

Multichannel 4 days / week.

What we have implemented

→ Deployment of a team of Business Developers prospecting at a rate of 4 days a week.

→ Use our Callbot to validate and/or update contacts and contact details in the file.

→ Using the LinkedIn profile of Tallis Consulting's lead partner to identify and engage key prospects.

→ Organization of prospecting ahead of events and trade shows to increase Tallis Consulting's visibility and initiate direct contacts with potential prospects.

→ Ongoing performance analysis to refine prospecting strategy, based on conversion rates and the most receptive functions.

Restitution of the file with all call outcomes, follow-ups to be carried out and qualification information.

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