Identify key accounts and create a qualified file.
Contact qualification.
Presentation of customized offers according to the interaction, among 4 offers proposed by Tallis (IT, operational, organization and transformation, and operational strategy).
Qualified appointments for all 3 partners.
Background
Square Management, specialized in strategy, organization and management consulting, has launched a prospecting campaign to develop its accounts. The aim of the campaign is to qualify potential needs in advance of a call for tenders, and to obtain physical and video appointments for 3 partners.
Sector of activity
Operational strategy and organization consulting.
Target
The campaign targets decision-makers in key accounts, with a particular focus on strategic, operational and risk & compliance management functions. Sectors targeted included banking, financial services, insurance, transport & mobility, food & beverage, and pharmaceuticals.
Type of campaign
Multichannel 4 days / week.
What we have implemented
→ Deployment of a team of Business Developers prospecting at a rate of 4 days a week.
→ Use our Callbot to validate and/or update contacts and contact details in the file.
→ Using the LinkedIn profile of Tallis Consulting's lead partner to identify and engage key prospects.
→ Organization of prospecting ahead of events and trade shows to increase Tallis Consulting's visibility and initiate direct contacts with potential prospects.
→ Ongoing performance analysis to refine prospecting strategy, based on conversion rates and the most receptive functions.
Restitution of the file with all call outcomes, follow-ups to be carried out and qualification information.
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