821 qualified appointments in 23 months for a multi-sports pitch manufacturer

Objectives

  • Inform municipal decision-makers about subsidy opportunities for sports infrastructure development.
  • Highlighting Agorespace's high-end solutions and their relevance to local needs.
  • Organize face-to-face meetings between mayors and the Agorespace sales team to discuss concrete multi-sports field projects.
  • Precisely qualify each municipality's needs and funding possibilities to maximize the chances of conversion into a project.

Background

ReCom orchestrated a strategic prospecting campaign for Agorespace, a French manufacturer of multisports pitches. The aim was to make municipalities across France aware of the subsidies available for the installation of multisports pitches.

Sector of activity

Municipal sports facilities.

Target

Mayors and municipal officials in charge of sports and leisure facilities.

Type of campaign

Business developer 5 days / week.

What we have implemented

→ Team of 3 ReCom business developers trained in the particularities of the municipal sector and the specifics of multi-sports fields.

→ Rigorous preparation, including identification of mayors in advance, as well as verification of town hall opening times.

→ Tailored telephone approach, emphasizing the importance of available subsidies and Agorespace's expertise.

→ Coordination to organize physical meetings between mayors and Agorespace's 13 sales representatives, spread across the country.

→ Meticulous monitoring and updating of the contact file for effective lead management and prioritization.

→ Analysis of contacts, workforce and regions to optimize prospecting.

→ Regular monitoring and strategic adjustment points.

Sales prospecting for Agorespace: analysis of results and lead scoring

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Results Achieved
on the
23
first months of prospecting

438

821

2848

Positive contacts
Qualified appointments
Arguments contacts
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