95 appointments in 5 months for Tenergie, producer of renewable energies

Objectives

Identify industrial owners of land suitable for photovoltaic shading.
Qualify incoming agricultural leads to detect solar self-consumption projects.
Raise Tenergie's profile among industrial and agricultural companies.
Generate qualified appointments for sales teams on concrete short and medium-term projects.

Background

Tenergie develops and operates rooftop and shade-based solar power plants. To accelerate its growth, the company called on ReCom for a 3-day-a-week multi-channel prospecting campaign.

Sector of activity

Photovoltaic

Target

industrial owners of parking lots larger than 1,200 m² and agricultural businesses with an identified project (extension, asbestos removal, re-roofing)

Type of campaign

Multichannel 3 days/week

What we have implemented

→ Qualification of incoming agricultural leads on Hubspot, with analysis of projects (owner or not, type of activity, surface area, geographical area).
→ Telephone prospecting of industrialists with suitable land (SCI, holding companies owning parking lots, etc.).
→ Creation and enrichment of a multi-target file: industries, farmers, specifiers.
→ Sending email campaigns with tracking of interactions (clicks, opens).
→ Telephone follow-ups on prospects engaged by e-mail.
→ Ongoing contact with decision-makers via LinkedIn.
→ Qualification of issues and assessment of potential eligibility (self-consumption, injection, 18-24 month projects).
→ Transmission of qualified contacts to the Tenergie team.