Background
Prospecting campaign to propose the purchase of unsold stock from ready-to-wear stores to display on Modz.fr, but also to collect as much information as possible (number of unsold items, the brand, the store's highlights...)
Sector of activity
E-commerce (specialized in ready-to-wear)
Target
Managers of ready-to-wear stores
Type of campaign
Multichannel without Linkedin from 2 to 6 days/week depending on seasonality
→ Sending tracked documents for prioritized phone contact
→ Implementation of an SMS appointment reminder system on the client side
→ Refer the hot prospect directly to the Modz sales department contact to avoid as many "no shows" as possible
→ Setting up weekly meetings with the client to report on all appointments made
→ Training with the client
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