Commercial prospecting campaign for a website of ready-to-wear brands

Objectives

  • Obtain qualified appointments to present Modz services and the benefits of joining the solution
  • Increase the number of stores that are members of the Modz network in order to resell their unsold goods
  • Qualify the file provided by Modz, in addition to a file enrichment by ReCom.

Background

Prospecting campaign to propose the purchase of unsold stock from ready-to-wear stores to display on Modz.fr, but also to collect as much information as possible (number of unsold items, the brand, the store's highlights...)

Sector of activity

E-commerce (specialized in ready-to-wear)

Target

Managers of ready-to-wear stores

Type of campaign

Multichannel without Linkedin from 2 to 6 days/week depending on seasonality

What we have implemented

→ Sending tracked documents for prioritized phone contact

→ Implementation of an SMS appointment reminder system on the client side

→ Refer the hot prospect directly to the Modz sales department contact to avoid as many "no shows" as possible

→ Setting up weekly meetings with the client to report on all appointments made

→ Training with the client

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Results Achieved
on the
10
first months of prospecting

983

275

318

Arguments contacts
Qualified appointments
Qualified appointments
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