Commercial prospecting campaign for a computer services company
Objectives
Ricoh's goal was to contact and set up appointments with 10,000 prospects in order to move them to Microsoft before a rate increase scheduled for March 2022
Ricoh's goal was to contact and set up appointments with 10,000 prospects in order to move them to Microsoft before a rate increase scheduled for March 2022
→ Sending mailings and calls by prioritizing clickers (people who have interacted with the email) based on a file of 10,000 prospects to make appointments for the Ricoh salesperson
→ Alternating phone calls and micro-mailings to make direct contact with contacts.
→ Monthly update with the client to monitor activity
→ Tracking the website to identify new prospects and contact visitors
→ Getting to grips with the executive's LinkedIn profile
→ Solicitation of all contacts who have agreed to be put in touch for telephone exchange
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