Commercial prospecting campaign for a computer services company

Objectives

Ricoh's goal was to contact and set up appointments with 10,000 prospects in order to move them to Microsoft before a rate increase scheduled for March 2022

Background

ReCom supported the Ricoh group in its partnership with Microsoft

Sector of activity

IT Services

Target

President, Director, General Manager of companies with 50 to 500 employees

Type of campaign

Multichannel 10 days/week

What we have implemented

→ Sending mailings and calls by prioritizing clickers (people who have interacted with the email) based on a file of 10,000 prospects to make appointments for the Ricoh salesperson

→ Alternating phone calls and micro-mailings to make direct contact with contacts.

→ Monthly update with the client to monitor activity

→ Tracking the website to identify new prospects and contact visitors

→ Getting to grips with the executive's LinkedIn profile

→ Solicitation of all contacts who have agreed to be put in touch for telephone exchange

See our offers
Results Achieved
on the
2
first months of prospecting

470

108

146

Successful contacts
Qualified appointments
Qualified appointments
What if you were to become our next case study? 

Contact us

Our customers testify
Authenticated by trustfolio
Read our customer testimonials
Read our customer testimonials
Read our customer testimonials
Read our customer testimonials
Read our customer testimonials
See our offers