Multi-channel prospecting campaign for a medical equipment manufacturer

Objectives

  • Contact health professionals to inform them of the regulations and propose a promotional offer (redirection on the website)
  • Develop brand awareness and identity 
  • Appointment setting and redirection to the website for ordering with promotional code provided during the teleprospecting

Background

ReCom conducted a multi-channel prospecting campaign for a company specializing in the design of medical oxygen kits to lead to registrations on their website, and obtain qualified appointments

Sector of activity

Industry

Target

Hospitals and health professionals who are required by law to be equipped (all France)

Type of campaign

Multichannel 1 day/week

What we have implemented

→ Training with the client

→ Direct and personalized contact via LinkedIn and e-mail 

→ Alternating phone calls and micromailing, sending tracked documents for prioritized telephone contact with decision-makers

→ Setting up progress points with the client to report on the campaign and list enrollments

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Results Achieved
on the
5
first months of prospecting

33

8

17

Positive contacts
Qualified appointments
Request for quotation
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