Multi-channel prospecting campaign for an industrial subcontractor
Multi-channel prospecting campaign for an industrial subcontractor
Objectives
Save time for the sales team by delegating their prospecting to experts who enable them to identify and detect subcontracting projects
Detect medium-term subcontracting projects
Making physical appointments for the field salesman
Background
ReCom helped a company specializing in plastic injection, industrial sheet metal work, bending and assembly of external components to identify subcontracting projects and free the sales team from prospecting, so that they could concentrate on selling
Sector of activity
Industry
Target
Director and head of purchasing, production managers of industrial SME manufacturer
Type of campaign
Multichannel 1 day/week
What we have implemented
→ Training with the client
→ Direct and personalized contact with decision-makers via LinkedIn and e-mail
→ Alternating phone calls and micromailing, sending tracked documents for prioritized telephone contact with decision-makers
→ Adaptation of the target and approach according to the statistics observed concerning the interlocutors and the number of companies contacted
→ Setting up regular progress reviews to report on the campaign's progress
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