Multi-channel prospecting campaign for an events company

Objectives

  • Contact the professionals 
  • Develop brand awareness and identity within the industry
  • Appointment setting and redirection to the website for ordering with promotional code provided during the teleprospecting
  • Provide demo appointments 

Background

Startup offering a solution for the realization of hybrid and digital events needing to accelerate commercially and feed their salespeople with leads

Sector of activity

Communication and marketing

Target

Event agencies / producers and private companies (Communication, marketing and event managers)

Type of campaign

Business Developer ReCom 10 days/week

What we have implemented

→ Training with the client

→ Provision of 4 dedicated Business Developers 

→ Direct and personalized contact via LinkedIn and e-mail 

→ Alternating phone calls and micromailing, sending tracked documents for prioritized telephone contact with decision-makers

→ Setting up progress points with the client to report on the campaign

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Results Achieved
on the
10
first months of prospecting

739

181

195

Arguments contacts
Qualified appointments
Positive contacts
What if you were to become our next case study? 

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