Multi-channel prospecting campaign for an events company

Objectives

Contact the professionals.
Develop brand awareness and identity within the sector.
Appointments booked and redirected to website for order with promotional code provided during telemarketing.
Provide demo appointments.

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Startup offering a solution for the realization of hybrid and digital events needing to accelerate commercially and feed their salespeople with leads

Communication and marketing

Event agencies / producers and private companies (Communication, marketing and event managers)

Multichannel 10 days/week

→ Training with the customer.

→ Provision of 4 dedicated Business Developers.

→ Direct, personalized contact via LinkedIn and e-mail.

→ Alternating telephone reminders and micromailing, sending tracked documents for prioritized telephone contact with decision-makers.

→ Setting up progress reviews with the customer to report on the campaign.

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Results Achieved

on the

first months of prospecting

Arguments contacts

Qualified appointments

Positive contacts

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