Objectives

Case study of an assignment carried out with one of the network's franchises.
Follow-ups on the basis of the file provided by the customer (old inactive prospects)
Qualification of prospects based on criteria provided by the customer
Obtain qualified appointments to supply sales representatives

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Background

ReCom ran a telemarketing campaign to promote digital marketing solutions as part of a community management offer to the franchises of a multinational fast food company, as well as a bread and pastry franchise.

Sector of activity

Digital marketing

Target

Managers of establishments belonging to franchise networks

Type of campaign

Telemarketing (18 days)

What we have implemented

→ 3 Business Developers trained in the activity and dedicated to prospecting in several defined geographical areas
→ Promote the customer's actions on the various franchisee networks
→ Adapt prospecting schedules according to the reachability of targets
→ Work on the customer's CRM
→ Qualification to detect a possible need / scoring on the basis of elements communicated by the customer
→ Sales Automation campaign with targeted contacts
→ Alternation of telephone relaunches and micro mailing for direct contact.mailing for direct contact
→ Meeting with the customer to present statistics and results
→ Restitution of the file with call issues to enable the sales team to take control and carry out follow-ups
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Telemarketing: 67 qualified appointments in 1 month for Gen'k Conseil, digital marketing agency