To get quick answers, we've developed a support program focused on hands-on experience and immersion, a far cry from traditional theoretical training.
1. Intensive, daily coaching
Outline and Script (1 day on-site): Working session with Takima’s Sales Director and the SDR to rewrite a prospecting script tailored to IT decision-makers. Focus on the opening line, handling the switchboard, addressing common objections, and closing the appointment. Immediate role-playing exercises.
Daily coaching (1 hour per day for 1 month): Every day, our performance manager checks in with the SDR via video call. They listen to the SDR’s calls from the previous day, analyze the rejections, adjust the tone, and refine the script. The goal is to build muscle memory and overcome psychological barriers.
2. Office Tour and "Shadowing"
2 days in the ReCom “war room”: Takima’s SDR came to prospect directly from our offices, working alongside our senior business developers. She’s tapping into the team’s energy and receiving live coaching (2 hours a day) between her call sessions.
1-day test by a ReCom expert: One of our senior business development representatives spent an entire day working through Takima’s prospecting list. The goal? To gauge market receptiveness with an experienced professional, identify the real obstacles, and provide concrete recommendations based on actual calls.
3. Data-Driven Management and Technical Optimization
Setting up the dashboard (Airtable & Looker): Developing a clear reporting structure to track key metrics (conversion rates by target audience, channel effectiveness, call volume). The goal is to decouple channel performance from the individual managing it in order to drive long-term strategy.
Strategy & Tools Workshop: Audit of Takima’s technical stack (Zeliq, La Growth Machine, internal scraping tool) by our Growth team to design multichannel sequences (email, LinkedIn, phone) that align with the company’s premium brand image.
Expected results within 4 weeks
This practical guidance should enable Takima’s management to make quick decisions regarding staffing and organizational structure:
On Performance: Unlock SDR results to reach and exceed the target of 2 qualified appointments per week.
Based on the model: Verify, with supporting data, whether outbound prospecting works in this market.
Regarding HR: Objectively determine whether the employee has the skills and mindset to lead this project.
Looking Ahead: Provide a clear and structured prospecting method that Takima can adopt for its acquisition division.
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