41 qualified meetings generated in 3 months with executives and innovation managers

Background

IA Ventures supports companies that want to integrate artificial intelligence into their activities in a practical way. Its offering is mainly aimed at innovation and digital transformation managers, who are faced with a recurring challenge: moving from intentions around AI to truly actionable use cases. IA Ventures has developed a core offering, Smart Diag, an express diagnosis priced at €750 excluding tax, carried out in two weeks, which makes it possible to: identify precisely where AI can add value to the organization, bring out concrete and priority use cases, and produce a simple, clear summary that can be directly used by business teams. In this context, IA Ventures called on ReCom to structure and activate a targeted prospecting approach capable of addressing the right decision-makers and generating qualified appointments around this high value-added offering.

Sector of activity

Board

Target

Executives, Innovation Managers, Digital Transformation Managers

Type of campaign

Multichannel - 1 day/week

What we have implemented

Creation of a qualified prospecting database, targeting:

executives,
innovation managers,
digital transformation managers

Deployment of a multi-channel prospecting campaign (phone calls, emailing, and personalized LinkedIn messages)

Qualification of exchanges and prioritization of potential contacts
Over three months of multi-channel prospecting, ReCom identified 60 positive contacts, qualified 209 commercial exchanges, and generated 41 qualified sales meetings with executives and innovation and digital transformation managers.