66 qualified appointments generated in 3 months with specifiers in the construction industry

Objectives

Make qualified appointments with specifiers—particularly facade contractors—in the construction industry throughout France.

Background

James Hardie is an industrial player specializing in the design and marketing of durable fiber cement panels designed for high-performance renovation of ventilated facades. The sales department needed to generate high-quality sales appointments with facade contractors in order to present their various products to them.

Sector of activity

Building

Target

Facade builders

Type of campaign

Multichannel - 3 days/week

What we have implemented

Building a qualified database in a niche market
Deployment of a targeted prospecting campaign aligned with James Hardie's sales brief
Detailed qualification of contacts to prioritize high-potential prospects
Generation of qualified sales appointments, directly usable by sales teams

"ReCom has launched a data building and prospecting campaign targeting a niche market, with a response that perfectly matched our brief. The objectives were achieved, both in terms of database quality and commercial performance, with 66 qualified appointments generated in three months."

Philippe Rémy, James Hardie France

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Results Achieved

on the

first months of prospecting