Prospecting and lead detection for a software integrator

Objectives

  • Develop the company's reputation
  • Make qualified appointments for the Sales Director
  • Identify future projects that can be implemented within 6 months
  • Offer their prospects to sign up for webinars and various events they organise to present their solution and case studies

Background

Management software integrator supporting companies in the rethinking, deployment and evolution of their information systems. Our customer offers its prospects a feasibility study on the implementation of management software to structure their IS department with a view to boosting productivity.

Sector of activity

Management software integrator: The software integrator configures the management software on the client's premises and is responsible for testing its correct operation. They may also be required to carry out maintenance, software updates and user training.

Target

All sectors of activity - AURA region - workforce of 10 to 800 employees - turnover of over €1m. CFO or person in charge of IT management (payroll tools, HR solution, accounting/finance, production management and sales).

Type of campaign

Multichannel 2 days/week

What we have implemented

→ Sales Automation campaign with CIOs and CFOs.

Alternating telephone calls and micro-emailings to make direct contact with IT managers.

→ Handling the LinkedIn profile of the sales manager

→ Targeting of profiles matching the selected criteria

→ 20 targeted matchmaking requests each day.

→ Solicitation of all contacts who have agreed to be put in touch for telephone exchange.

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Results Achieved
on the
6
first months of prospecting

853

86

21

Arguments contacts
Qualified appointments
additional leads to be contacted within 6 months
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