Prospecting campaign for an educational software publisher

Objectives

Detecting equipment projects

Setting up product demos

Sign up prospects for a specific demo webinar

Convincing prospects to use the solution

Increase awareness of the solution

Background

An expert company in the field of application software wishing to increase its notoriety and multiply its presence in training establishments, this structure called on us to gain visibility and identify qualified contacts who might be potentially interested in their software.

Sector of activity

Publisher of application software for school administrations.

Target

Schools and universities in Ile-de-France, Auvergne-Rhône-Alpes and Nouvelle Aquitaine. School directors, regional delegates, DSI, digital referents and CFA directors.

Type of campaign

Business Developer ReCom 1 day/week without Linkedin

Provision of a dedicated Business Developer for qualified appointments.

What we have implemented

1 Business Developer, one day a week for 4 months.

→ Sales automation campaign aimed at School Directors, Regional Delegates, DSI, Digital Referent, CFA Director.

→ Alternating telephone calls and micromailing to make direct contact with contacts.

→ Sending tracked documents for prioritised contact.

→ Contact for webinar registrations

→ Adjustment of the sales pitch according to the different functions of the interlocutors

→ Setting up a follow-up operation for one-off webinars

See our offers

Results Achieved

on the

4

first months of prospecting

83

14

6

Contacts Argued

Qualified appointments

Qualified leads

What if you were to become our next case study?

Contact us

Our customers testify

Authenticated by trustfolio

See our offers