Prospecting campaign for Schooltech, educational software publisher
.png)
Objectives
- Detecting equipment projects
- Setting up product demos
- Sign up prospects for a specific demo webinar
- Convincing prospects to use the solution
1 Business Developer, one day a week for 4 months.
→ Sales automation campaign aimed at School Directors, Regional Delegates, DSI, Digital Referent, CFA Director.
→ Alternating telephone calls and micromailing to make direct contact with contacts.
→ Sending tracked documents for prioritised contact.
→ Contact for webinar registrations
→ Adjustment of the sales pitch according to the different functions of the interlocutors
→ Setting up a follow-up operation for one-off webinars
.png)
.png)
.png)
.png)
.png)
.png)
.png)
