Multi-channel prospecting: 42 appointments in 2 months for a sliding-door manufacturing and installation agency

Objectives

  • Qualifications and reminders based on the file provided by the customer
  • Qualification of prospects based on criteria provided by the customer 
  • Obtaining physical appointments to feed the sales force

Background

ReCom conducted a multi-channel prospecting campaign for 2 sliding door manufacturers and installers.

Sector of activity

Industry

Target

Managers of metal joinery and locksmith companies

Type of campaign

Business Developer ReCom 1 day/week

What we have implemented

→ Recommendations for optimizing the Linkedin profile in order to prospect via this channel
→ 1 Business Developer dedicated to prospecting and trained in the customer's business and targeting
→ Use of our callbot to validate and or/modify the contacts and contact details in the file
→ Qualification to detect a possible need / scoring on the basis of the elements communicated by the company
→ Sales Automation campaign with targeted contacts
→ Alternating telephone reminders and micro-mailing for direct contact
→ Meeting with the customer to present statistics and results, and sending of reports
→ Restitution of the file with call issues to enable the sales team to take over and carry out follow-ups

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Results Achieved
on the
2
first months of prospecting

60

42

123

Positive contacts
Qualified appointments
Arguments contacts
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