Multi-channel prospecting: 42 appointments in 2 months for Record, manufacturer and installer of sliding doors

Objectives

  • Targeted telephone follow-ups based on the file provided by the customer.
  • Qualification of prospects according to specific criteria provided by the customer prior to the prospecting campaign.
  • Obtain physical appointments to feed Record's sales force.

Background

ReCom conducted a multi-channel prospecting campaign for 2 sliding door manufacturing and installation agencies.

Sector of activity

Industry

Target

Managers of metal joinery and locksmith companies

Type of campaign

Multichannel 1 day/week

What we have implemented

→ Recommendations for optimizing Linkedin profile in order to prospect via this channel.

→ 1 Business Developer dedicated to prospecting and trained in Record's business and targeting.

→ Use of our callbot to validate and or/modify contacts and contact details in the file.

→ Qualification to detect a possible need / scoring on the basis of elements communicated by the company.

→ Sales Automation campaign with targeted contacts.

→ Alternating telephone follow-ups and micro-mailing for direct contact.

→ Provision of an interactive report updated in real time to enable Record to monitor the actions implemented as well as the results (transformation rates, outcomes of actions, prospecting periods etc.).

→ Regular briefings with Record's teams to present the statistics and results obtained from prospecting actions.

→ Restitution of the file with call outcomes to enable the sales team to take control and carry out follow-ups.

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Results Achieved
on the
2
first months of prospecting

60

42

123

Positive contacts
Qualified appointments
Arguments contacts
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